{"id":3511,"date":"2026-03-25T12:07:37","date_gmt":"2026-03-25T10:07:37","guid":{"rendered":"https:\/\/edilo.com.ua\/blog\/the-wholesale-business-in-2026-how-to-increase-wholesale-sales-volumes\/"},"modified":"2026-06-22T12:51:25","modified_gmt":"2026-06-22T09:51:25","slug":"the-wholesale-business-in-2026-how-to-increase-wholesale-sales-volumes","status":"publish","type":"post","link":"https:\/\/edilo.com.ua\/en\/blog\/the-wholesale-business-in-2026-how-to-increase-wholesale-sales-volumes\/","title":{"rendered":"The Wholesale Business in 2026: How to Increase Wholesale Sales Volumes"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In 2025, Ukraine\u2019s <a href=\"https:\/\/customs.gov.ua\/news\/zagalne-20\/post\/za-12-misiatsiv-2025-roku-tovaroobig-ukrayini-sklav-1251-mlrd-2598\">trade volume<\/a> reached $125.2 billion, representing an 11.5% increase compared to the previous year. One of the main channels for this trade is wholesale\u2014a sector undergoing the most significant transformation: automation is replacing manual processes, dropshipping is blurring the lines between wholesale and retail, and flexible payment terms are becoming a competitive advantage. Let\u2019s explore how to organize wholesale sales and increase volumes using modern financial tools.  <\/p>\n\t<section class=\"cta-banner cta-banner--invert\">\n\t\t<div class=\"container\">\n\t\t\t<div class=\"wrapper\">\n\t\t\t\t<div class=\"cta-banner__content\">\n\t\t\t\t\t<h2 class=\"h3\">\u041a\u0443\u043f\u0443\u0439\u0442\u0435 \u0437\u0430\u0440\u0430\u0437 \u2013 \u0441\u043f\u043b\u0430\u0447\u0443\u0439\u0442\u0435 \u043f\u043e\u0442\u0456\u043c<\/h2>\n\t\t\t\t\t<button data-modal=\"modal_buyer\" class=\"button button--turquoise modal-button\">\u0417\u0430\u043b\u0438\u0448\u0438\u0442\u0438 \u0437\u0430\u044f\u0432\u043a\u0443<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t<div class=\"modal modal--buyer\" id=\"modal_buyer\" aria-hidden=\"true\">\n\t\t\t<div class=\"modal__overlay\" tabindex=\"-1\" data-micromodal-close>\n\t\t\t\t<div class=\"modal__container container\" aria-modal=\"true\">\n\t\t\t\t\t<div class=\"modal__wrapper\">\n\t\t\t\t\t\t<div class=\"modal__head\">\n\t\t\t\t\t\t\t<div class=\"modal__text\">\n\t\t\t\t\t\t\t\t<div class=\"h2 modal__title\">\u0417\u0430\u043f\u043e\u0432\u043d\u0456\u0442\u044c \u0444\u043e\u0440\u043c\u0443 \u0456 \u043c\u0438 \u0437\u0432\u02bc\u044f\u0436\u0435\u043c\u043e\u0441\u044f \u0437 \u0412\u0430\u043c\u0438!<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<button class=\"modal__close\" aria-label=\"Close\" data-micromodal-close\n\t\t\t\t\t\t\t\ttitle=\"Hide\"><\/button>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<div class=\"modal__body\">\n\t\t\t\t\t\t\t<div class=\"callback__form\">\n\t\t\t\t\t\t\t\t\n<form class=\"typical-form\"\n      data-required-text=\"This is a required field\"\n      data-ok-text=\"The field is filled in correctly\"\n      data-success-text=\"Your application has been sent successfully.\"\n      data-error-generic-text=\"An error occurred while creating the application.\"\n      data-error-text=\"This is a required field\"\n      data-success-ui-text=\"Thank you! We will contact you shortly.\">\n\n  <div class=\"typical-form__body\">\n    <div class=\"typical-form__fields\">\n\n      <label for=\"name_cta-banner\" class=\"typical-field typical-field--required\">\n        <input type=\"text\"\n               name=\"name\"\n               id=\"name_cta-banner\"\n               placeholder=\"How to contact you?\"\n               class=\"typical-field__input\"\n               required>\n      <\/label>\n\n      <label for=\"amount_cta-banner\" class=\"typical-field typical-field--required\">\n        <input type=\"number\"\n               name=\"amount\"\n               id=\"amount_cta-banner\"\n               placeholder=\"Expected installment amount\"\n               class=\"typical-field__input\"\n               required>\n      <\/label>\n\n      <label for=\"phone_cta-banner\" class=\"typical-field typical-field--required phone-mask\">\n        <input type=\"tel\"\n               name=\"phone\"\n               id=\"phone_cta-banner\"\n               placeholder=\"Phone\"\n               class=\"typical-field__input\"\n               required>\n      <\/label>\n\n      <label for=\"email_cta-banner\" class=\"typical-field typical-field--required\">\n        <input type=\"email\"\n               name=\"email\"\n               id=\"email_cta-banner\"\n               placeholder=\"Email\"\n               class=\"typical-field__input\"\n               required>\n      <\/label>\n\n      <label for=\"code_cta-banner\" class=\"typical-field typical-field--required ipn-code-mask\">\n        <input type=\"text\"\n               name=\"code\"\n               id=\"code_cta-banner\"\n               placeholder=\"EDRPOU code or TIN\"\n               class=\"typical-field__input\"\n               required>\n      <\/label>\n\n      <label for=\"comment_cta-banner\" class=\"typical-field\">\n        <textarea name=\"comment\"\n                  id=\"comment_cta-banner\"\n                  placeholder=\"Comment\"\n                  class=\"typical-field__textarea\"><\/textarea>\n      <\/label>\n\n      <label for=\"personal_data_cta-banner\" class=\"typical-checkbox typical-checkbox--required\">\n        <input type=\"checkbox\"\n               name=\"personal_data\"\n               id=\"personal_data_cta-banner\"\n               class=\"typical-checkbox__input\"\n               required>\n        <span class=\"typical-checkbox__title\">\n          <span>\n            I agree with the <a href=\"https:\/\/edilo.com.ua\/privacy-policy\/\" target=\"_blank\" rel=\"noopener\">rules of data processing<\/a>          <\/span>\n        <\/span>\n      <\/label>\n\n    <\/div>\n  <\/div>\n\n  <div class=\"typical-form__footer\">\n    <div class=\"preloader\" style=\"display: none;\">Loading&#8230;<\/div>\n    <button type=\"submit\" class=\"button button--dark\">Send<\/button>\n  <\/div>\n<\/form>\n\n<script>\n\/* ============================================================\n * WeAgro application sender for \".typical-form\" (WPML-ready)\n * - No visual changes; uses existing markup (preloader + button)\n * - Pure JS (no jQuery required); optional MagnificPopup support\n * - Safe with multiple forms on the page\n * - All translatable texts come from data-* attributes (PHP\/WPML)\n * ============================================================ *\/\n(function () {\n  'use strict';\n\n  \/\/ --- Configuration (endpoints) ---\n  var APPLICATION_ENDPOINT = 'https:\/\/web.weagro.com.ua\/api\/v2\/public\/application';\n\n  \/\/ --- Utilities ---\n\n  \/** Get current UI language robustly (WPML\/HTML). *\/\n  function getCurrentLang() {\n    if (typeof window.ICL_LANGUAGE_CODE === 'string' && window.ICL_LANGUAGE_CODE.length) {\n      return window.ICL_LANGUAGE_CODE.toLowerCase();\n    }\n    var html = document.documentElement;\n    if (html && html.lang) {\n      return html.lang.toLowerCase().split('-')[0];\n    }\n    return 'en';\n  }\n\n  \/** Read localized messages from form's data-* attributes. *\/\n  function getLocaleMessages(formEl) {\n    \/\/ Read primary attributes\n    var required = formEl.getAttribute('data-required-text');\n    var ok = formEl.getAttribute('data-ok-text');\n    var successText = formEl.getAttribute('data-success-text');\n    var errorGeneric = formEl.getAttribute('data-error-generic-text');\n\n    \/\/ Backward compatibility \/ secondary fallbacks\n    var oldError = formEl.getAttribute('data-error-text');\n    var successUiText = formEl.getAttribute('data-success-ui-text');\n\n    \/\/ Final fallbacks (English)\n    return {\n      required: required || oldError || 'This is a required field',\n      ok: ok || 'The field is filled in correctly',\n      sendSuccess: successText || 'Your application has been sent successfully.',\n      sendFailGeneric: errorGeneric || 'An error occurred while creating the application.',\n      successUiText: successUiText || 'Thank you! We will contact you shortly.'\n    };\n  }\n\n  \/** Toggle \"pending\" state: show preloader and disable submit button. *\/\n  function setPendingState(formEl, isPending) {\n    var footer = formEl.querySelector('.typical-form__footer');\n    if (!footer) return;\n    var preloader = footer.querySelector('.preloader');\n    var button = footer.querySelector('button[type=\"submit\"], .button');\n    if (preloader) preloader.style.display = isPending ? '' : 'none';\n    if (button) button.disabled = !!isPending;\n  }\n\n  \/** Return closest ancestor matching selector (safe wrapper). *\/\n  function closest(el, selector) {\n    if (!el) return null;\n    if (typeof el.closest === 'function') return el.closest(selector);\n    var node = el;\n    while (node) {\n      if (matches(node, selector)) return node;\n      node = node.parentElement;\n    }\n    return null;\n  }\n\n  \/** Element.matches wrapper. *\/\n  function matches(el, selector) {\n    if (!el) return false;\n    var p = Element.prototype;\n    var f = p.matches || p.msMatchesSelector || p.webkitMatchesSelector;\n    return f.call(el, selector);\n  }\n\n  \/** Read and sanitize values from the form. *\/\n  function readFormValues(formEl) {\n    \/\/ Helper to get trimmed value\n    var val = function (sel) {\n      var el = formEl.querySelector(sel);\n      return (el && 'value' in el) ? String(el.value).trim() : '';\n    };\n\n    var result = {\n      name: val('input[name=\"name\"]'),\n      amount: val('input[name=\"amount\"]'),\n      phone: val('input[name=\"phone\"]'),\n      email: val('input[name=\"email\"]'),\n      code: val('input[name=\"code\"]'),\n      comment: (function () {\n        var el = formEl.querySelector('textarea[name=\"comment\"], input[name=\"comment\"]');\n        return (el && 'value' in el) ? String(el.value).trim() : '';\n      })(),\n      personal_data: (function () {\n        var el = formEl.querySelector('input[name=\"personal_data\"]');\n        return !!(el && el.checked);\n      })()\n    };\n\n    return result;\n  }\n\n  \/** Minimal required check mirroring \"required\" attributes. *\/\n  function hasRequiredValues(values) {\n    return Boolean(\n      values.name &&\n      values.amount &&\n      values.phone &&\n      values.email &&\n      values.code &&\n      values.personal_data\n    );\n  }\n\n  \/** Push analytics (DL) with event naming parity to legacy logic. *\/\n  function pushDataLayer(amount, formEl) {\n    try {\n      window.dataLayer = window.dataLayer || [];\n      var inPopup = !!closest(formEl, '.popup__body');\n      window.dataLayer.push({\n        event: inPopup ? 'buy_in_installments' : 'submit_application',\n        installment_price: amount\n      });\n    } catch (e) {\n      \/\/ Silently ignore analytics errors\n    }\n  }\n\n  \/** Try to show success popup via MagnificPopup if available; otherwise alert. *\/\n  function showSuccessUI(formEl, fallbackMessage) {\n    var hasJQ = typeof window.jQuery === 'function';\n    var successPopupEl = document.getElementById('success_popup');\n\n    \/\/ Prefer popup if available (to keep visuals consistent)\n    if (hasJQ && window.jQuery.magnificPopup && successPopupEl) {\n      try {\n        window.jQuery.magnificPopup.open({\n          items: { src: '#success_popup' },\n          type: 'inline'\n        });\n        return;\n      } catch (e) {\n        \/\/ Fallback to alert below\n      }\n    }\n\n    \/\/ Fallback without changing form visuals\n    window.alert(fallbackMessage);\n  }\n\n  \/** Bind submit handlers to all \".typical-form\" instances (idempotent). *\/\n  function bindForms() {\n    var forms = document.querySelectorAll('form.typical-form');\n    if (!forms || !forms.length) return;\n\n    Array.prototype.forEach.call(forms, function (formEl) {\n      if (formEl.__weagroBound === true) return; \/\/ prevent duplicate binding\n      formEl.__weagroBound = true;\n\n      var messages = getLocaleMessages(formEl);\n\n      formEl.addEventListener('submit', function (evt) {\n        evt.preventDefault();\n        evt.stopPropagation();\n\n        \/\/ Trigger native HTML5 validation UI (does not change styles)\n        if (typeof formEl.reportValidity === 'function' && !formEl.reportValidity()) {\n          return;\n        }\n\n        var values = readFormValues(formEl);\n\n        \/\/ Extra safety: ensure required values are present\n        if (!hasRequiredValues(values)) {\n          window.alert(messages.required);\n          return;\n        }\n\n        var payload = {\n          code: values.code,\n          amount: values.amount,\n          name: values.name,\n          phone: values.phone,\n          email: values.email,\n          comment: values.comment,\n          lang: getCurrentLang()\n        };\n\n        setPendingState(formEl, true);\n\n        fetch(APPLICATION_ENDPOINT, {\n          method: 'POST',\n          headers: { 'Content-Type': 'application\/json' },\n          body: JSON.stringify(payload),\n          credentials: 'omit',\n          redirect: 'follow'\n        })\n          .then(function (res) {\n            \/\/ Try to parse JSON; if it fails, synthesize an error response\n            return res.json().catch(function () {\n              return { status: 'error', message: 'Invalid server response' };\n            });\n          })\n          .then(function (data) {\n            if (data && data.status === 'success') {\n              \/\/ Analytics parity + reset form\n              pushDataLayer(values.amount, formEl);\n              try { formEl.reset(); } catch (e) {}\n\n              \/\/ Show success UI (popup if available, else alert)\n              showSuccessUI(formEl, messages.sendSuccess || messages.successUiText);\n            } else {\n              var serverMessage = (data && (data.message || data.error)) || messages.sendFailGeneric;\n              window.alert(serverMessage);\n            }\n          })\n          .catch(function (err) {\n            var msg = (err && err.message) ? (' ' + err.message) : '';\n            window.alert(messages.sendFailGeneric + msg);\n          })\n          .finally(function () {\n            setPendingState(formEl, false);\n          });\n      }, { passive: false });\n    });\n  }\n\n  \/\/ Initialize on DOM ready\n  if (document.readyState === 'loading') {\n    document.addEventListener('DOMContentLoaded', bindForms, { passive: true });\n  } else {\n    bindForms();\n  }\n})();\n<\/script>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n<h2 class=\"wp-block-heading\">What Is the Wholesale Business and What Are Its Characteristics?<\/h2>\n\n<p class=\"wp-block-paragraph\">Buying in bulk is like playing by the rules of big business: with a different logic to the relationships, larger sums, and longer payment terms. In such commercial relationships, the buyer often needs a payment deferral or installment plan, since tying up a large amount of working capital all at once is not cost-effective. <\/p>\n\n<p class=\"wp-block-paragraph\">The different levels of wholesale trade vary in scale. Manufacturers and importers operate on a large scale\u2014they supply goods to distributors in batches of a truckload or more. Distributors and wholesale centers operate on a smaller scale: they assemble an assortment of products from various manufacturers and sell them to retail chains and individual stores. Wholesale centers and warehouses in Ukraine remain a vital link in the supply chain\u2014they allow retailers to purchase a wide range of products in one place. According to 2025 figures, <a href=\"https:\/\/customs.gov.ua\/news\/zagalne-20\/post\/za-12-misiatsiv-2025-roku-tovaroobig-ukrayini-sklav-1251-mlrd-2598\">imports of goods into Ukraine totaled $84.8 billion,<\/a> and a significant portion of this volume passes through wholesale channels.    <\/p>\n\n<p class=\"wp-block-paragraph\">Alongside the traditional wholesale model, dropshipping is growing rapidly\u2014a business model that is changing the role of wholesale companies in the supply chain. In this model, the seller does not keep inventory in stock: upon receiving an order from a buyer, they forward it to the supplier, who then ships the goods directly to the customer. For wholesalers, this means a new sales channel\u2014instead of selling large batches to a single customer, they can work with dozens of online retailers who generate a steady stream of smaller but regular orders.  <\/p>\n\n<p class=\"wp-block-paragraph\">In 2026, this industry will move away from simple resale and evolve into an analytics-driven business. Successful dropshippers spot trends before their competitors and are the first to test new niches. Among the most promising areas are products for energy independence (inverters, generators, power banks), natural cosmetics, and smart home gadgets. Experienced wholesalers combine a stable core product range with trending items: core categories drive sales volume, while niche categories drive profit margins.   <\/p>\n\n<p class=\"wp-block-paragraph\">Each type of wholesale customer has its own expectations:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Retail stores need a steady supply and a wide selection;<\/li>\n\n\n\n<li>Dealers are counting on exclusive terms and marketing support;<\/li>\n\n\n\n<li>Dropshippers value automation\u2014when the system automatically transmits orders, inventory levels, and shipping documents without any manual effort.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">What everyone has in common is the need for convenient payment options, and this is where an opportunity for growth arises for the seller.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong><em>Read also: <\/em><\/strong><a href=\"https:\/\/edilo.com.ua\/en\/blog\/commodity-trading-where-how-and-with-whom-to-trade-today\/\"><strong><em>Commodity Business: Where, How, and With Whom to Do Business Today<\/em><\/strong><\/a><\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"584\" src=\"https:\/\/edilo.com.ua\/wp-content\/uploads\/2026\/03\/optovyj-biznes-u-2026-roczi-3-1024x584.jpg\" alt=\"\" class=\"wp-image-2966\" srcset=\"https:\/\/edilo.com.ua\/wp-content\/uploads\/2026\/03\/optovyj-biznes-u-2026-roczi-3-1024x584.jpg 1024w, https:\/\/edilo.com.ua\/wp-content\/uploads\/2026\/03\/optovyj-biznes-u-2026-roczi-3-300x171.jpg 300w, https:\/\/edilo.com.ua\/wp-content\/uploads\/2026\/03\/optovyj-biznes-u-2026-roczi-3-768x438.jpg 768w, https:\/\/edilo.com.ua\/wp-content\/uploads\/2026\/03\/optovyj-biznes-u-2026-roczi-3-1536x877.jpg 1536w, https:\/\/edilo.com.ua\/wp-content\/uploads\/2026\/03\/optovyj-biznes-u-2026-roczi-3.jpg 1861w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">Organizing the Wholesale Sale of Goods<\/h2>\n\n<p class=\"wp-block-paragraph\">Organizing wholesale sales begins with a B2B website or portal where buyers can browse a catalog with up-to-date inventory levels, view their personalized prices, and place orders without having to call a sales representative. Many wholesalers still send out price lists by mail and take orders over the phone\u2014and every time, they run into outdated inventory levels and errors. <\/p>\n\n<p class=\"wp-block-paragraph\">But a website without up-to-date information is just a showcase. For it to function as a full-fledged sales channel, the CRM, warehouse, and catalog must operate as a single integrated system: a manager enters the information once\u2014and it is then automatically transferred to the invoice, packing slip, and accounting records. This integration reduces errors and frees up managers\u2019 time to focus on working with customers.  <\/p>\n\n<p class=\"wp-block-paragraph\">For a wholesale business in Ukraine to remain competitive, having just a warehouse and a product range isn\u2019t enough\u2014it also needs modern infrastructure and automated business processes. For buyers, financial flexibility is often more important than an additional 2\u20133% discount. Purchasing a large batch requires significant funds, and not every business is prepared to tie up working capital all at once. At eDilo, we see this need every day: when a seller offers a buyer the option to pay in installments through our service, the customer receives the goods immediately and pays gradually. Meanwhile, the seller receives the full amount right away.    <\/p>\n\n<p class=\"wp-block-paragraph\">Once the product and payment process are in place, all that\u2019s left is to attract customers. Wholesale buyers look for suppliers through Google, specialized directories, and trade shows. SEO optimization of a B2B website for search terms like \u201cbuy wholesale\u201d is less expensive than retail marketing: competition for wholesale search terms is lower, and the conversion rate is higher\u2014customers coming from search are typically ready to place a specific order. Email newsletters with personalized offers further help retain the B2B audience.   <\/p>\n\n<p class=\"wp-block-paragraph\">At the same time, wholesalers often make mistakes that undermine all their efforts:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>chaotic inventory tracking\u2014goods have been sold but are no longer physically in stock, or, conversely, \u201cdead\u201d inventory is taking up warehouse space;<\/li>\n\n\n\n<li>the lack of standardized content for dealers\u2014partners spend hours updating their own websites instead of focusing on sales;<\/li>\n\n\n\n<li>There is no customer order history\u2014buyers cannot quickly repeat a previous purchase or compare the terms with those of past deliveries.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">How Flexible Payment Terms Help Increase Wholesale Sales<\/h2>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"584\" src=\"https:\/\/edilo.com.ua\/wp-content\/uploads\/2026\/03\/optovyj-biznes-u-2026-roczi-1-1024x584.jpg\" alt=\"\" class=\"wp-image-2968\" srcset=\"https:\/\/edilo.com.ua\/wp-content\/uploads\/2026\/03\/optovyj-biznes-u-2026-roczi-1-1024x584.jpg 1024w, https:\/\/edilo.com.ua\/wp-content\/uploads\/2026\/03\/optovyj-biznes-u-2026-roczi-1-300x171.jpg 300w, https:\/\/edilo.com.ua\/wp-content\/uploads\/2026\/03\/optovyj-biznes-u-2026-roczi-1-768x438.jpg 768w, https:\/\/edilo.com.ua\/wp-content\/uploads\/2026\/03\/optovyj-biznes-u-2026-roczi-1-1536x877.jpg 1536w, https:\/\/edilo.com.ua\/wp-content\/uploads\/2026\/03\/optovyj-biznes-u-2026-roczi-1.jpg 1861w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">A wholesale sales strategy begins not with the product range or logistics, but with payment terms. A buyer choosing between two suppliers with identical prices will prefer the one that allows payment to be split into installments. This is particularly noticeable in highly competitive segments, where prices and product ranges among different suppliers are becoming increasingly similar.  <\/p>\n\n<p class=\"wp-block-paragraph\">Here\u2019s how it works: a wholesale buyer places an order and pays the first installment. The remainder is paid in equal installments over an agreed-upon period. For the buyer, this lowers the entry barrier: instead of a one-time payment of 200,000 UAH, they pay 50,000 UAH per month for four months. For the seller, this means a 20\u201330% increase in the average transaction value: according to research <a href=\"https:\/\/www.mondu.ai\/blog\/b2b-bnpl\/\">by Mondu<\/a> and <a href=\"https:\/\/www.allianz-trade.com\/en_global\/news-insights\/business-tips-and-trade-advice\/empowering-b2b-e-commerce-with-buy-now-pay-later.html\">Allianz Trade<\/a>, buyers with the option to pay in installments spend 20\u201340% more.   <\/p>\n\n<p class=\"wp-block-paragraph\">There are several benefits of flexible payments for wholesalers:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>an increase in the average check\u2014customers are ordering larger quantities and spreading out their payments over several months;<\/li>\n\n\n\n<li>Repeat purchases \u2014 customer loyalty increases when a supplier takes the customer&#8217;s financial capabilities into account;<\/li>\n\n\n\n<li>Attracting new segments\u2014small businesses that previously could not afford to purchase in bulk are becoming regular customers;<\/li>\n\n\n\n<li>Competitive advantage \u2014 when prices and product ranges are the same, payment flexibility becomes the deciding factor in choosing a supplier.<\/li>\n<\/ul>\n\t<section class=\"cta-banner\">\n\t\t<div class=\"container\">\n\t\t\t<div class=\"wrapper\">\n\t\t\t\t<div class=\"cta-banner__content\">\n\t\t\t\t\t<h2 class=\"h3\">\u041e\u043f\u043b\u0430\u0442\u0430 \u0447\u0430\u0441\u0442\u0438\u043d\u0430\u043c\u0438 \u0434\u043b\u044f \u0412\u0430\u0448\u043e\u0433\u043e \u0431\u0456\u0437\u043d\u0435\u0441\u0443<\/h2>\n\t\t\t\t\t<button data-modal=\"modal_supplier\" class=\"button button--turquoise modal-button\">\u041f\u0456\u0434\u043a\u043b\u044e\u0447\u0438\u0442\u0438 \u0441\u0435\u0440\u0432\u0456\u0441<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t<div class=\"modal modal--supplier\" id=\"modal_supplier\" aria-hidden=\"true\">\n\t\t\t<div class=\"modal__overlay\" tabindex=\"-1\" data-micromodal-close>\n\t\t\t\t<div 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type='tel' value='' class='large'  placeholder='\u0422\u0435\u043b\u0435\u0444\u043e\u043d' aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_9_4\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-full field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_9_4'>\u041a\u043e\u0434 \u0404\u0414\u041f\u0420\u041e\u0423 \u0430\u0431\u043e \u0406\u041f\u041d<\/label><div class='ginput_container ginput_container_text'><input name='input_4' id='input_9_4' type='text' value='' class='large'    placeholder='\u041a\u043e\u0434 \u0404\u0414\u041f\u0420\u041e\u0423 \u0430\u0431\u043e \u0406\u041f\u041d'  aria-invalid=\"false\"   \/><\/div><\/div><fieldset id=\"field_9_5\" class=\"gfield gfield--type-checkbox gfield--type-choice gfield--input-type-checkbox gfield--width-full gfield_contains_required 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            mutations.forEach( ( mutation ) => {                    if ( mutation.type === 'attributes' && visibilityTestDiv.offsetParent !== null ) {                        debouncedTriggerPostRender();                        observer.disconnect();                    }                });            });            observer.observe( document.body, {                attributes: true,                childList: false,                subtree: true,                attributeFilter: [ 'style', 'class' ],            });        } else {            triggerPostRender();        }    } );} );\n<\/script>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n<p class=\"wp-block-paragraph\"><strong><em>See also: <\/em><\/strong><a href=\"https:\/\/edilo.com.ua\/en\/blog\/5-ways-to-scale-your-business-a-step-by-step-strategy-for-increasing-profits\/\"><strong><em>5 Ways to Scale Your Business: A Step-by-Step Strategy for Increasing Profits<\/em><\/strong><\/a><\/p>\n\n<h2 class=\"wp-block-heading\">Advantages and Disadvantages of Flexible Payments in Wholesale<\/h2>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"584\" src=\"https:\/\/edilo.com.ua\/wp-content\/uploads\/2026\/03\/optovyj-biznes-u-2026-roczi-4-1024x584.jpg\" alt=\"\" class=\"wp-image-2970\" srcset=\"https:\/\/edilo.com.ua\/wp-content\/uploads\/2026\/03\/optovyj-biznes-u-2026-roczi-4-1024x584.jpg 1024w, https:\/\/edilo.com.ua\/wp-content\/uploads\/2026\/03\/optovyj-biznes-u-2026-roczi-4-300x171.jpg 300w, https:\/\/edilo.com.ua\/wp-content\/uploads\/2026\/03\/optovyj-biznes-u-2026-roczi-4-768x438.jpg 768w, https:\/\/edilo.com.ua\/wp-content\/uploads\/2026\/03\/optovyj-biznes-u-2026-roczi-4-1536x877.jpg 1536w, https:\/\/edilo.com.ua\/wp-content\/uploads\/2026\/03\/optovyj-biznes-u-2026-roczi-4.jpg 1861w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Before integrating flexible payment options into wholesale sales, it is important to weigh both sides\u2014the benefits and the risks.<\/p>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>Advantages<\/td><td>Disadvantages<\/td><\/tr><tr><td>A 20\u201330% increase in order volume<\/td><td>Risk of non-payment by the buyer<\/td><\/tr><tr><td>Greater loyalty and repeat purchases<\/td><td>Additional Management of Payment Schedules<\/td><\/tr><tr><td>Attracting customers with limited working capital<\/td><td>Potential Cash Flow Gaps When Managing on Your Own<\/td><\/tr><tr><td>Competitive advantage in the market<\/td><td>The Need for a Reliable Financial Partner<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<p class=\"wp-block-paragraph\">The main risk is non-payment. When a seller offers a payment plan on their own, they assume financial responsibility and spend resources on monitoring payments. Online installment payment services eliminate this problem: specifically, eDilo transfers the full amount for the goods to the seller immediately after the transaction is completed, while retaining the risks and administrative burden of managing the installment plan. The business maintains a stable cash flow and can focus on sales rather than collecting payments.   <\/p>\n\n<p class=\"wp-block-paragraph\">The second major drawback is administration. Manually tracking the payment schedules of dozens of wholesale customers is a task for a dedicated employee or an automated system. An external service completely eliminates this burden: the seller follows their usual sales process, while the financial side is handled automatically.  <\/p>\n\n<p class=\"wp-block-paragraph\">Flexible payment options work best in segments with high average transaction values: equipment, electronics, building materials, and industrial machinery. In categories with low average order values and high turnover\u2014such as FMCG\u2014the effect is less pronounced, since buyers pay quickly and order amounts do not place a significant burden on working capital. Guideline: If the average order value for a wholesale order exceeds 50,000 UAH, installment payments will be an effective tool for driving sales growth.  <\/p>\n<section id=\"faqs-block_bad19134bdb0cb749f0f7d91b816fa06\" class=\"faqs\" data-aos=\"fade\">\n    <div class=\"container\">\n        <div class=\"wrapper\">\n            <div class=\"faqs__text\">\n                <h2>\u0410\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u0456 <br \/>\u0437\u0430\u043f\u0438\u0442\u0430\u043d\u043d\u044f<\/h2>\n            <\/div>\n            <div class=\"faqs__accordions\">\n                                                            <div class=\"fullarea-accordion  aos-longer-delay \" data-aos=\"custom-slide-up\">\n                            <div class=\"fullarea-accordion__content\">\n                                <h4 class=\"fullarea-accordion__title\">What counts as wholesale?<\/h4>\n                                <div class=\"fullarea-accordion__inner\">\n                                    <p><span style=\"font-weight: 400\">Wholesale sales refer to the sale of goods in large quantities for subsequent resale or use in commercial activities. The minimum order quantity depends on the product category and the agreement with the supplier: it can range from 10 units of a single SKU to an entire truckload of mixed products. The main difference from retail is that the buyer is not the end consumer, but a business that uses the goods for resale, production, or the company\u2019s own needs.  <\/span><\/p>\n                                <\/div>\n                            <\/div>\n                            <button class=\"fullarea-accordion__button\"><\/button>\n                        <\/div>\n                                            <div class=\"fullarea-accordion  aos-longer-delay \" data-aos=\"custom-slide-up\">\n                            <div class=\"fullarea-accordion__content\">\n                                <h4 class=\"fullarea-accordion__title\">What is wholesale trade for sole proprietors?<\/h4>\n                                <div class=\"fullarea-accordion__inner\">\n                                    <p><span style=\"font-weight: 400\">Wholesale trade for sole proprietors involves the sale of goods to other business entities (other sole proprietors, LLCs, and legal entities) for resale or use in business (rather than to end consumers who are individuals).<\/span><\/p>\n                                <\/div>\n                            <\/div>\n                            <button class=\"fullarea-accordion__button\"><\/button>\n                        <\/div>\n                                            <div class=\"fullarea-accordion  aos-longer-delay \" data-aos=\"custom-slide-up\">\n                            <div class=\"fullarea-accordion__content\">\n                                <h4 class=\"fullarea-accordion__title\">What is the simplest form of wholesale sales?<\/h4>\n                                <div class=\"fullarea-accordion__inner\">\n                                    <p><span style=\"font-weight: 400\">The simplest form of wholesale sales is direct sales from the supplier\u2019s (manufacturer\u2019s or wholesaler\u2019s) warehouse, which involves shipping consignments of goods directly to the buyer without involving complex intermediary chains.<\/span><\/p>\n                                <\/div>\n                            <\/div>\n                            <button class=\"fullarea-accordion__button\"><\/button>\n                        <\/div>\n                                            <div class=\"fullarea-accordion  aos-longer-delay \" data-aos=\"custom-slide-up\">\n                            <div class=\"fullarea-accordion__content\">\n                                <h4 class=\"fullarea-accordion__title\">How can you implement installment payments in a wholesale business?<\/h4>\n                                <div class=\"fullarea-accordion__inner\">\n                                    <p><span style=\"font-weight: 400\">The quickest way is to integrate an external installment payment service. The process takes a few days: registration, signing the agreement, and integration with your website or accounting system. Once connected, buyers see the option to split their payment when placing an order, and the seller receives the full amount immediately\u2014without changing their usual workflow.  <\/span><\/p>\n                                <\/div>\n                            <\/div>\n                            <button class=\"fullarea-accordion__button\"><\/button>\n                        <\/div>\n                                                <\/div>\n        <\/div>\n    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>In 2025, Ukraine\u2019s trade volume reached $125.2 billion, representing an 11.5% increase compared to the previous year. One of the main channels for this trade is wholesale\u2014a sector undergoing the most significant transformation: automation is replacing manual processes, dropshipping is blurring the lines between wholesale and retail, and flexible payment terms are becoming a competitive [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":2965,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[269],"tags":[],"class_list":["post-3511","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Wholesale Business in 2026: How to Increase Wholesale Sales Volumes<\/title>\n<meta name=\"description\" content=\"Wholesale Is Profitable: How to Increase Wholesale Sales in 2026 Through Flexible Payment Terms. Organizing Wholesale Sales, Levels of Wholesale Trade, and Tips for Businesses\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/edilo.com.ua\/en\/blog\/the-wholesale-business-in-2026-how-to-increase-wholesale-sales-volumes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Wholesale Business in 2026: How to Increase Wholesale Sales Volumes\" \/>\n<meta property=\"og:description\" content=\"Wholesale Is Profitable: How to Increase Wholesale Sales in 2026 Through Flexible Payment Terms. 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