{"id":3540,"date":"2025-11-17T11:07:46","date_gmt":"2025-11-17T09:07:46","guid":{"rendered":"https:\/\/edilo.com.ua\/blog\/what-is-a-qr-code-and-why-do-businesses-need-it\/"},"modified":"2026-06-22T12:50:12","modified_gmt":"2026-06-22T09:50:12","slug":"what-is-a-qr-code-and-why-do-businesses-need-it","status":"publish","type":"post","link":"https:\/\/edilo.com.ua\/en\/blog\/what-is-a-qr-code-and-why-do-businesses-need-it\/","title":{"rendered":"What Is a QR Code and Why Do Businesses Need It?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Shopping online, downloading apps, browsing menus, or booking tickets should be convenient, which is why businesses are increasingly using QR codes. These recognizable pixelated squares can now be found on business cards, packaging, name tags, or social media pages\u2014they instantly direct users to the information or action they need. What a QR code is and what it\u2019s used for is an important topic for modern businesses, since in a highly competitive environment, customer interactions must combine accessibility and convenience.  <\/p>\n\n<p class=\"wp-block-paragraph\">The vast majority of adults use smartphones. That\u2019s why a QR code for businesses is an opportunity to offer customers quick payment options and up-to-date information about products, services, and menus. This effective tool improves service quality and enhances brand appeal.  <\/p>\n\n<h2 class=\"wp-block-heading\">Types of QR Codes and When to Use Each One<\/h2>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"584\" src=\"https:\/\/edilo.com.ua\/wp-content\/uploads\/2025\/11\/17_11_shho_take_qr_kod_i_navishho_cze_treba_biznesu_6-1024x584.jpg\" alt=\"\" class=\"wp-image-2273\" srcset=\"https:\/\/edilo.com.ua\/wp-content\/uploads\/2025\/11\/17_11_shho_take_qr_kod_i_navishho_cze_treba_biznesu_6-1024x584.jpg 1024w, https:\/\/edilo.com.ua\/wp-content\/uploads\/2025\/11\/17_11_shho_take_qr_kod_i_navishho_cze_treba_biznesu_6-300x171.jpg 300w, https:\/\/edilo.com.ua\/wp-content\/uploads\/2025\/11\/17_11_shho_take_qr_kod_i_navishho_cze_treba_biznesu_6-768x438.jpg 768w, https:\/\/edilo.com.ua\/wp-content\/uploads\/2025\/11\/17_11_shho_take_qr_kod_i_navishho_cze_treba_biznesu_6-1536x877.jpg 1536w, https:\/\/edilo.com.ua\/wp-content\/uploads\/2025\/11\/17_11_shho_take_qr_kod_i_navishho_cze_treba_biznesu_6.jpg 1861w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">QR codes are created using combinations of numbers and letters encoded in the form of a square grid of pixels. They are scanned using scanners or smartphones equipped with the appropriate app or a built-in camera. <\/p>\n\n<p class=\"wp-block-paragraph\">In business, both static and dynamic QR codes are used. They differ in how they are implemented and used. A static QR code is designed to present data that does not require editing. Once created, it cannot be changed. Additionally, it is not possible to track scan statistics when using this type of QR code. Examples of use:     <\/p>\n\n<ul class=\"wp-block-list\">\n<li>device manuals;<\/li>\n\n\n\n<li>links to social media pages;<\/li>\n\n\n\n<li>educational and instructional materials.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Dynamic QR codes are created using short links (URLs). They contain information that can be edited. Among the advantages of dynamic QR codes is the ability to track click-through statistics, which is essential for analytics. Examples of use:   <\/p>\n\n<ul class=\"wp-block-list\">\n<li>real estate agency listings to which new properties are added;<\/li>\n\n\n\n<li>homework assignments in educational institutions;<\/li>\n\n\n\n<li>special offers from stores, cafes, restaurants, etc.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">When customers need to be provided with a large amount of information\u2014for example, about each product, dish, or property in the lineup\u2014bulk QR codes are used. This technology makes it possible to automate the creation of data for a large number of items. Trusted services are used to generate a set of dynamic and static QR codes. A database of links is imported into the program from Excel (Google Sheets). Scanner apps are used to verify the quality of the generated codes, and their visual presentation is evaluated.    <\/p>\n\t<section class=\"cta-banner\">\n\t\t<div class=\"container\">\n\t\t\t<div class=\"wrapper\">\n\t\t\t\t<div class=\"cta-banner__content\">\n\t\t\t\t\t<h2 class=\"h3\">\u041e\u043f\u043b\u0430\u0442\u0430 \u0447\u0430\u0441\u0442\u0438\u043d\u0430\u043c\u0438 \u0434\u043b\u044f \u0412\u0430\u0448\u043e\u0433\u043e \u0431\u0456\u0437\u043d\u0435\u0441\u0443<\/h2>\n\t\t\t\t\t<button data-modal=\"modal_supplier\" class=\"button button--turquoise modal-button\">\u041f\u0456\u0434\u043a\u043b\u044e\u0447\u0438\u0442\u0438 \u0441\u0435\u0440\u0432\u0456\u0441<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t<div class=\"modal modal--supplier\" id=\"modal_supplier\" aria-hidden=\"true\">\n\t\t\t<div class=\"modal__overlay\" tabindex=\"-1\" data-micromodal-close>\n\t\t\t\t<div class=\"modal__container container\" aria-modal=\"true\">\n\t\t\t\t\t<div class=\"modal__wrapper\">\n\t\t\t\t\t\t<div class=\"modal__head\">\n\t\t\t\t\t\t\t<div class=\"modal__text\">\n\t\t\t\t\t\t\t\t<div class=\"h2 modal__title\"><mark>\u0425\u043e\u0447\u0435\u0442\u0435 \u043f\u043e\u0447\u0430\u0442\u0438 \u043f\u0440\u043e\u0434\u0430\u0432\u0430\u0442\u0438<\/mark> <br> \u0437 \u043e\u043f\u043b\u0430\u0442\u043e\u044e \u0447\u0430\u0441\u0442\u0438\u043d\u0430\u043c\u0438?<\/div>\n\t\t\t\t\t\t\t\t<p>\u0417\u0430\u043f\u043e\u0432\u043d\u0456\u0442\u044c \u0444\u043e\u0440\u043c\u0443 <br> \u0442\u0430 \u043c\u0438 \u0437\u0432\u2019\u044f\u0436\u0435\u043c\u043e\u0441\u044c \u0437 \u0432\u0430\u043c\u0438<\/p>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<button class=\"modal__close\" aria-label=\"Close\" data-micromodal-close\n\t\t\t\t\t\t\t\ttitle=\"Hide\"><\/button>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<div class=\"modal__body\">\n\t\t\t\t\t\t\t<div class=\"callback__form custom-validation-messages\" data-error-text=\"\u0426\u0435 \u043e\u0431\u043e\u0432\u2019\u044f\u0437\u043a\u043e\u0432\u0435 \u043f\u043e\u043b\u0435\" data-success-text=\"\u041f\u043e\u043b\u0435 \u0437\u0430\u043f\u043e\u0432\u043d\u0435\u043d\u043e \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e\">\n\t\t\t\t\t\t\t\t<script>\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn(\"The use of gform.initializeOnLoaded() is deprecated in the form editor context and will be removed in Gravity Forms 3.1.\"),o(),0))},initializeOnLoaded:function(o){gform.callIfLoaded(o)||(document.addEventListener(\"gform_main_scripts_loaded\",()=>{gform.scriptsLoaded=!0,gform.callIfLoaded(o)}),document.addEventListener(\"gform\/theme\/scripts_loaded\",()=>{gform.themeScriptsLoaded=!0,gform.callIfLoaded(o)}),window.addEventListener(\"DOMContentLoaded\",()=>{gform.domLoaded=!0,gform.callIfLoaded(o)}))},hooks:{action:{},filter:{}},addAction:function(o,r,e,t){gform.addHook(\"action\",o,r,e,t)},addFilter:function(o,r,e,t){gform.addHook(\"filter\",o,r,e,t)},doAction:function(o){gform.doHook(\"action\",o,arguments)},applyFilters:function(o){return gform.doHook(\"filter\",o,arguments)},removeAction:function(o,r){gform.removeHook(\"action\",o,r)},removeFilter:function(o,r,e){gform.removeHook(\"filter\",o,r,e)},addHook:function(o,r,e,t,n){null==gform.hooks[o][r]&&(gform.hooks[o][r]=[]);var d=gform.hooks[o][r];null==n&&(n=r+\"_\"+d.length),gform.hooks[o][r].push({tag:n,callable:e,priority:t=null==t?10:t})},doHook:function(r,o,e){var t;if(e=Array.prototype.slice.call(e,1),null!=gform.hooks[r][o]&&((o=gform.hooks[r][o]).sort(function(o,r){return o.priority-r.priority}),o.forEach(function(o){\"function\"!=typeof(t=o.callable)&&(t=window[t]),\"action\"==r?t.apply(null,e):e[0]=t.apply(null,e)})),\"filter\"==r)return e[0]},removeHook:function(o,r,t,n){var e;null!=gform.hooks[o][r]&&(e=(e=gform.hooks[o][r]).filter(function(o,r,e){return!!(null!=n&&n!=o.tag||null!=t&&t!=o.priority)}),gform.hooks[o][r]=e)}});\n<\/script>\n\n                <div class='gf_browser_gecko gform_wrapper gform-theme gform-theme--foundation gform-theme--framework gform-theme--orbital' data-form-theme='orbital' data-form-index='0' id='gform_wrapper_9' ><style>#gform_wrapper_9[data-form-index=\"0\"].gform-theme,[data-parent-form=\"9_0\"]{--gf-color-primary: #204ce5;--gf-color-primary-rgb: 32, 76, 229;--gf-color-primary-contrast: #fff;--gf-color-primary-contrast-rgb: 255, 255, 255;--gf-color-primary-darker: #001AB3;--gf-color-primary-lighter: #527EFF;--gf-color-secondary: #fff;--gf-color-secondary-rgb: 255, 255, 255;--gf-color-secondary-contrast: #112337;--gf-color-secondary-contrast-rgb: 17, 35, 55;--gf-color-secondary-darker: #F5F5F5;--gf-color-secondary-lighter: #FFFFFF;--gf-color-out-ctrl-light: rgba(17, 35, 55, 0.1);--gf-color-out-ctrl-light-rgb: 17, 35, 55;--gf-color-out-ctrl-light-darker: rgba(104, 110, 119, 0.35);--gf-color-out-ctrl-light-lighter: #F5F5F5;--gf-color-out-ctrl-dark: #585e6a;--gf-color-out-ctrl-dark-rgb: 88, 94, 106;--gf-color-out-ctrl-dark-darker: #112337;--gf-color-out-ctrl-dark-lighter: rgba(17, 35, 55, 0.65);--gf-color-in-ctrl: #fff;--gf-color-in-ctrl-rgb: 255, 255, 255;--gf-color-in-ctrl-contrast: #112337;--gf-color-in-ctrl-contrast-rgb: 17, 35, 55;--gf-color-in-ctrl-darker: #F5F5F5;--gf-color-in-ctrl-lighter: #FFFFFF;--gf-color-in-ctrl-primary: #204ce5;--gf-color-in-ctrl-primary-rgb: 32, 76, 229;--gf-color-in-ctrl-primary-contrast: #fff;--gf-color-in-ctrl-primary-contrast-rgb: 255, 255, 255;--gf-color-in-ctrl-primary-darker: #001AB3;--gf-color-in-ctrl-primary-lighter: #527EFF;--gf-color-in-ctrl-light: rgba(17, 35, 55, 0.1);--gf-color-in-ctrl-light-rgb: 17, 35, 55;--gf-color-in-ctrl-light-darker: rgba(104, 110, 119, 0.35);--gf-color-in-ctrl-light-lighter: #F5F5F5;--gf-color-in-ctrl-dark: #585e6a;--gf-color-in-ctrl-dark-rgb: 88, 94, 106;--gf-color-in-ctrl-dark-darker: #112337;--gf-color-in-ctrl-dark-lighter: rgba(17, 35, 55, 0.65);--gf-radius: 3px;--gf-font-size-secondary: 14px;--gf-font-size-tertiary: 13px;--gf-icon-ctrl-number: url(\"data:image\/svg+xml,%3Csvg width='8' height='14' viewBox='0 0 8 14' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'%3E%3Cpath fill-rule='evenodd' clip-rule='evenodd' d='M4 0C4.26522 5.96046e-08 4.51957 0.105357 4.70711 0.292893L7.70711 3.29289C8.09763 3.68342 8.09763 4.31658 7.70711 4.70711C7.31658 5.09763 6.68342 5.09763 6.29289 4.70711L4 2.41421L1.70711 4.70711C1.31658 5.09763 0.683417 5.09763 0.292893 4.70711C-0.0976311 4.31658 -0.097631 3.68342 0.292893 3.29289L3.29289 0.292893C3.48043 0.105357 3.73478 0 4 0ZM0.292893 9.29289C0.683417 8.90237 1.31658 8.90237 1.70711 9.29289L4 11.5858L6.29289 9.29289C6.68342 8.90237 7.31658 8.90237 7.70711 9.29289C8.09763 9.68342 8.09763 10.3166 7.70711 10.7071L4.70711 13.7071C4.31658 14.0976 3.68342 14.0976 3.29289 13.7071L0.292893 10.7071C-0.0976311 10.3166 -0.0976311 9.68342 0.292893 9.29289Z' fill='rgba(17, 35, 55, 0.65)'\/%3E%3C\/svg%3E\");--gf-icon-ctrl-select: url(\"data:image\/svg+xml,%3Csvg width='10' height='6' viewBox='0 0 10 6' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'%3E%3Cpath fill-rule='evenodd' clip-rule='evenodd' d='M0.292893 0.292893C0.683417 -0.097631 1.31658 -0.097631 1.70711 0.292893L5 3.58579L8.29289 0.292893C8.68342 -0.0976311 9.31658 -0.0976311 9.70711 0.292893C10.0976 0.683417 10.0976 1.31658 9.70711 1.70711L5.70711 5.70711C5.31658 6.09763 4.68342 6.09763 4.29289 5.70711L0.292893 1.70711C-0.0976311 1.31658 -0.0976311 0.683418 0.292893 0.292893Z' fill='rgba(17, 35, 55, 0.65)'\/%3E%3C\/svg%3E\");--gf-icon-ctrl-search: url(\"data:image\/svg+xml,%3Csvg width='640' height='640' xmlns='http:\/\/www.w3.org\/2000\/svg'%3E%3Cpath d='M256 128c-70.692 0-128 57.308-128 128 0 70.691 57.308 128 128 128 70.691 0 128-57.309 128-128 0-70.692-57.309-128-128-128zM64 256c0-106.039 85.961-192 192-192s192 85.961 192 192c0 41.466-13.146 79.863-35.498 111.248l154.125 154.125c12.496 12.496 12.496 32.758 0 45.254s-32.758 12.496-45.254 0L367.248 412.502C335.862 434.854 297.467 448 256 448c-106.039 0-192-85.962-192-192z' fill='rgba(17, 35, 55, 0.65)'\/%3E%3C\/svg%3E\");--gf-label-space-y-secondary: var(--gf-label-space-y-md-secondary);--gf-ctrl-border-color: #686e77;--gf-ctrl-size: var(--gf-ctrl-size-md);--gf-ctrl-label-color-primary: #112337;--gf-ctrl-label-color-secondary: #112337;--gf-ctrl-choice-size: var(--gf-ctrl-choice-size-md);--gf-ctrl-checkbox-check-size: var(--gf-ctrl-checkbox-check-size-md);--gf-ctrl-radio-check-size: var(--gf-ctrl-radio-check-size-md);--gf-ctrl-btn-font-size: var(--gf-ctrl-btn-font-size-md);--gf-ctrl-btn-padding-x: var(--gf-ctrl-btn-padding-x-md);--gf-ctrl-btn-size: var(--gf-ctrl-btn-size-md);--gf-ctrl-btn-border-color-secondary: #686e77;--gf-ctrl-file-btn-bg-color-hover: #EBEBEB;--gf-field-img-choice-size: var(--gf-field-img-choice-size-md);--gf-field-img-choice-card-space: var(--gf-field-img-choice-card-space-md);--gf-field-img-choice-check-ind-size: var(--gf-field-img-choice-check-ind-size-md);--gf-field-img-choice-check-ind-icon-size: var(--gf-field-img-choice-check-ind-icon-size-md);--gf-field-pg-steps-number-color: rgba(17, 35, 55, 0.8);}<\/style>\n                        <div class='gform_heading'>\n                            <p class='gform_description'><\/p>\n                        <\/div><form method='post' enctype='multipart\/form-data' target='gform_ajax_frame_9' id='gform_9'  action='\/en\/wp-json\/wp\/v2\/posts\/3540' data-formid='9' novalidate>\n                        <div class='gform-body gform_body'><div id='gform_fields_9' class='gform_fields top_label form_sublabel_below description_below validation_below'><div id=\"field_9_6\" class=\"gfield gfield--type-honeypot gform_validation_container field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_9_6'>Company<\/label><div class='ginput_container'><input name='input_6' id='input_9_6' type='text' value='' autocomplete='new-password'\/><\/div><div class='gfield_description' id='gfield_description_9_6'>This field is for validation purposes and should be left unchanged.<\/div><\/div><fieldset id=\"field_9_1\" class=\"gfield gfield--type-name gfield--input-type-name field_sublabel_hidden_label gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' >\u042f\u043a \u0434\u043e \u0412\u0430\u0441 \u0437\u0432\u0435\u0440\u0442\u0430\u0442\u0438\u0441\u044c?<\/legend><div class='ginput_complex ginput_container ginput_container--name no_prefix has_first_name no_middle_name no_last_name no_suffix gf_name_has_1 ginput_container_name gform-grid-row' id='input_9_1'>\n                            \n                            <span id='input_9_1_3_container' class='name_first gform-grid-col gform-grid-col--size-auto' >\n                                                    <input type='text' name='input_1.3' id='input_9_1_3' value=''   aria-required='false'   placeholder='\u042f\u043a \u0434\u043e \u0412\u0430\u0441 \u0437\u0432\u0435\u0440\u0442\u0430\u0442\u0438\u0441\u044c?'  \/>\n                                                    <label for='input_9_1_3' class='gform-field-label gform-field-label--type-sub hidden_sub_label screen-reader-text'>\u042f\u043a \u0434\u043e \u0412\u0430\u0441 \u0437\u0432\u0435\u0440\u0442\u0430\u0442\u0438\u0441\u044c?<\/label>\n                                                <\/span>\n                            \n                            \n                            \n                        <\/div><\/fieldset><div id=\"field_9_3\" class=\"gfield gfield--type-phone gfield--input-type-phone gfield--width-full phone-mask gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_9_3'>\u0422\u0435\u043b\u0435\u0444\u043e\u043d<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_phone'><input name='input_3' id='input_9_3' type='tel' value='' class='large'  placeholder='\u0422\u0435\u043b\u0435\u0444\u043e\u043d' aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_9_4\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-full field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_9_4'>\u041a\u043e\u0434 \u0404\u0414\u041f\u0420\u041e\u0423 \u0430\u0431\u043e \u0406\u041f\u041d<\/label><div class='ginput_container ginput_container_text'><input name='input_4' id='input_9_4' type='text' value='' class='large'    placeholder='\u041a\u043e\u0434 \u0404\u0414\u041f\u0420\u041e\u0423 \u0430\u0431\u043e \u0406\u041f\u041d'  aria-invalid=\"false\"   \/><\/div><\/div><fieldset id=\"field_9_5\" class=\"gfield gfield--type-checkbox gfield--type-choice gfield--input-type-checkbox gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' >\u041f\u043e\u0433\u043e\u0434\u0436\u0443\u044e\u0441\u044c \u0437 \u043f\u0440\u0430\u0432\u0438\u043b\u0430\u043c\u0438 \u043e\u0431\u0440\u043e\u0431\u043a\u0438 \u0434\u0430\u043d\u0438\u0445<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/legend><div class='ginput_container ginput_container_checkbox'><div class='gfield_checkbox ' id='input_9_5'><div class='gchoice gchoice_9_5_1'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_5.1' type='checkbox'  value='&lt;span&gt;\u041f\u043e\u0433\u043e\u0434\u0436\u0443\u044e\u0441\u044c \u0437 &lt;a href=&quot;\/privacy-policy\/&quot; target=&quot;_blank&quot;&gt;\u043f\u0440\u0430\u0432\u0438\u043b\u0430\u043c\u0438 \u043e\u0431\u0440\u043e\u0431\u043a\u0438 \u0434\u0430\u043d\u0438\u0445&lt;\/a&gt;&lt;\/span&gt;'  id='choice_9_5_1'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_9_5_1' id='label_9_5_1' class='gform-field-label gform-field-label--type-inline'><span>\u041f\u043e\u0433\u043e\u0434\u0436\u0443\u044e\u0441\u044c \u0437 <a href=\"\/privacy-policy\/\" target=\"_blank\">\u043f\u0440\u0430\u0432\u0438\u043b\u0430\u043c\u0438 \u043e\u0431\u0440\u043e\u0431\u043a\u0438 \u0434\u0430\u043d\u0438\u0445<\/a><\/span><\/label>\n\t\t\t\t\t\t\t<\/div><\/div><\/div><\/fieldset><\/div><\/div>\n        <div class='gform-footer gform_footer top_label'> <input type='submit' id='gform_submit_button_9' class='gform_button button' onclick='gform.submission.handleButtonClick(this);' data-submission-type='submit' value='\u0412\u0456\u0434\u043f\u0440\u0430\u0432\u0438\u0442\u0438'  \/> <input type='hidden' name='gform_ajax' value='form_id=9&amp;title=&amp;description=1&amp;tabindex=0&amp;theme=orbital&amp;styles=[]&amp;hash=c9183d294562468088483e19b9270e28' \/>\n            <input type='hidden' class='gform_hidden' name='gform_submission_method' data-js='gform_submission_method_9' value='iframe' \/>\n            <input type='hidden' class='gform_hidden' name='gform_theme' data-js='gform_theme_9' id='gform_theme_9' value='orbital' \/>\n            <input type='hidden' class='gform_hidden' name='gform_style_settings' data-js='gform_style_settings_9' id='gform_style_settings_9' value='[]' \/>\n            <input type='hidden' class='gform_hidden' name='is_submit_9' value='1' \/>\n            <input type='hidden' class='gform_hidden' name='gform_submit' value='9' \/>\n            \n            <input type='hidden' class='gform_hidden' name='gform_currency' data-currency='USD' value='EsaQnG4DLqSIRSMW3cPdnN5IpZ7je36k\/xx\/JlLk\/P9nbMhG8iBW7r741EwXDbsTLHHOHL8rn81BRRgzITXh\/oCSUgJo1CXrQQwHP9\/mAKfj9n0=' \/>\n            <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' \/>\n            <input type='hidden' class='gform_hidden' name='state_9' value='WyJ7XCI1LjFcIjpcIjNhNWFkYmI0MmEyNTgxNjA0ZDNjZWFmOThlNThjNmUyXCJ9IiwiNjEzMjViM2VkN2FiZTY1M2U0YzAzNzI3ZjM1MTkxYjYiXQ==' \/>\n            <input type='hidden' autocomplete='off' class='gform_hidden' name='gform_target_page_number_9' id='gform_target_page_number_9' value='0' \/>\n            <input type='hidden' autocomplete='off' class='gform_hidden' name='gform_source_page_number_9' id='gform_source_page_number_9' value='1' \/>\n            <input type='hidden' name='gform_field_values' value='' \/>\n            \n        <\/div>\n                        <\/form>\n                        <\/div>\n\t\t                <iframe style='display:none;width:0px;height:0px;' src='about:blank' name='gform_ajax_frame_9' id='gform_ajax_frame_9' title='This iframe contains the logic required to handle Ajax powered Gravity Forms.'><\/iframe>\n\t\t                <script>\ngform.initializeOnLoaded( function() {gformInitSpinner( 9, 'https:\/\/edilo.com.ua\/wp-content\/plugins\/gravityforms\/images\/spinner.svg', false );jQuery('#gform_ajax_frame_9').on('load',function(){var contents = jQuery(this).contents().find('*').html();var is_postback = contents.indexOf('GF_AJAX_POSTBACK') >= 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_9');var is_confirmation = jQuery(this).contents().find('#gform_confirmation_wrapper_9').length > 0;var is_redirect = contents.indexOf('gformRedirect(){') >= 0;var is_form = form_content.length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html').css('margin-top'), 10) + parseInt(jQuery('body').css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_9').html(form_content.html());if(form_content.hasClass('gform_validation_error')){jQuery('#gform_wrapper_9').addClass('gform_validation_error');} else {jQuery('#gform_wrapper_9').removeClass('gform_validation_error');}setTimeout( function() { \/* delay the scroll by 50 milliseconds to fix a bug in chrome *\/  }, 50 );if(window['gformInitDatepicker']) {gformInitDatepicker();}if(window['gformInitPriceFields']) {gformInitPriceFields();}var current_page = jQuery('#gform_source_page_number_9').val();gformInitSpinner( 9, 'https:\/\/edilo.com.ua\/wp-content\/plugins\/gravityforms\/images\/spinner.svg', false );jQuery(document).trigger('gform_page_loaded', [9, current_page]);window['gf_submitting_9'] = false;}else if(!is_redirect){var confirmation_content = jQuery(this).contents().find('.GF_AJAX_POSTBACK').html();if(!confirmation_content){confirmation_content = contents;}jQuery('#gform_wrapper_9').replaceWith(confirmation_content);jQuery(document).trigger('gform_confirmation_loaded', [9]);window['gf_submitting_9'] = false;wp.a11y.speak(jQuery('#gform_confirmation_message_9').text());}else{jQuery('#gform_9').append(contents);if(window['gformRedirect']) {gformRedirect();}}jQuery(document).trigger(\"gform_pre_post_render\", [{ formId: \"9\", currentPage: \"current_page\", abort: function() { this.preventDefault(); } }]);        if (event && event.defaultPrevented) {                return;        }        const gformWrapperDiv = document.getElementById( \"gform_wrapper_9\" );        if ( gformWrapperDiv ) {            const visibilitySpan = document.createElement( \"span\" );            visibilitySpan.id = \"gform_visibility_test_9\";            gformWrapperDiv.insertAdjacentElement( \"afterend\", visibilitySpan );        }        const visibilityTestDiv = document.getElementById( \"gform_visibility_test_9\" );        let postRenderFired = false;        function triggerPostRender() {            if ( postRenderFired ) {                return;            }            postRenderFired = true;            gform.core.triggerPostRenderEvents( 9, current_page );            if ( visibilityTestDiv ) {                visibilityTestDiv.parentNode.removeChild( visibilityTestDiv );            }        }        function debounce( func, wait, immediate ) {            var timeout;            return function() {                var context = this, args = arguments;                var later = function() {                    timeout = null;                    if ( !immediate ) func.apply( context, args );                };                var callNow = immediate && !timeout;                clearTimeout( timeout );                timeout = setTimeout( later, wait );                if ( callNow ) func.apply( context, args );            };        }        const debouncedTriggerPostRender = debounce( function() {            triggerPostRender();        }, 200 );        if ( visibilityTestDiv && visibilityTestDiv.offsetParent === null ) {            const observer = new MutationObserver( ( mutations ) => {                mutations.forEach( ( mutation ) => {                    if ( mutation.type === 'attributes' && visibilityTestDiv.offsetParent !== null ) {                        debouncedTriggerPostRender();                        observer.disconnect();                    }                });            });            observer.observe( document.body, {                attributes: true,                childList: false,                subtree: true,                attributeFilter: [ 'style', 'class' ],            });        } else {            triggerPostRender();        }    } );} );\n<\/script>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n<h2 class=\"wp-block-heading\">Security and Privacy<\/h2>\n\n<p class=\"wp-block-paragraph\">When implementing QR codes in business operations, you should avoid including any confidential information in them. It is also not recommended to encode objects with complex designs or inverted colors, as this may make it difficult to read the data.  <\/p>\n\n<p class=\"wp-block-paragraph\">To ensure that the code works correctly and does not pose any risks to users, you should check the following:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>using trusted QR code generators;<\/li>\n\n\n\n<li>fast code scanning by various devices;<\/li>\n\n\n\n<li>the presence of a secure link (https, not http);<\/li>\n\n\n\n<li>Implementation of UTM tags for dynamic codes to track clicks and performance.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">To earn a customer&#8217;s trust, a business should limit the amount of information it requests.<\/p>\n\n<h2 class=\"wp-block-heading\">Comparison of QR Code Generation Services<\/h2>\n\n<p class=\"wp-block-paragraph\">We invite you to check out this overview of business software and apps.<\/p>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>Service<\/td><td>Code Type<\/td><td>Post-print editing<\/td><td>Analytics<\/td><td>Limits<\/td><td>Price<\/td><td>Who is it for?<\/td><\/tr><tr><td>ME-QR<\/td><td>Static and dynamic, including SVG, PNG, and PDF.<\/td><td>Available after registration.<\/td><td>Integration with Google Analytics, scan tracking, geographic data, device types.<\/td><td>In the free version.<\/td><td>Up to $8.50 per month; the exact price depends on the service plan.<\/td><td>Cafes, restaurants, stores, event organizers, and teachers.<\/td><\/tr><tr><td>QRCode Monkey<\/td><td>Dynamic and static QR codes for links, PDF documents, videos, vCard business cards, and landing pages.<\/td><td>Available after registration.<\/td><td>A wide range of tools is available in the analytics section of the official website after registration.<\/td><td>During the trial period.<\/td><td>It depends on the billing frequency. The cheapest plan is the annual plan, which costs 715 UAH per month. <\/td><td>All sectors of small business, particularly those related to the service industry.<\/td><\/tr><tr><td>GenQRCode<\/td><td>Static, dynamic, and bulk QR codes in a variety of formats, including SVG, PNG, and PDF.<\/td><td>Available after registration.<\/td><td>Number of scans, location, timestamps, devices.<\/td><td>Up to 10 dynamic QR codes during the free trial period.<\/td><td>Flexible rates starting at 5 euros.<\/td><td>Restaurants, online stores, and the service industry.<\/td><\/tr><tr><td>ViralQR<\/td><td>Static and dynamic content, including URLs, Wi-Fi, text, business cards, and more.<\/td><td>Available after registration.<\/td><td>Number of scans, time, geolocation, devices. Analytics are available as part of a paid plan. <\/td><td>Paid use only (you can choose the most affordable 7-day plan).<\/td><td>$19.99 per year.<\/td><td>All sectors of small and medium-sized businesses.<\/td><\/tr><tr><td>HoverCode<\/td><td>Dynamic QR codes.<\/td><td>After creating an account, you will be prompted to add a logo and brand colors.<\/td><td>Detailed statistics are available in the user&#8217;s account.<\/td><td>Up to three dynamic QR codes for free.<\/td><td>From $12 to $99, depending on the rate plan.<\/td><td>Online stores, organizers of large-scale events, and inventory management.<\/td><\/tr><tr><td>Scanova<\/td><td>Dynamic QR codes with extensive customization options.<\/td><td>After creating a user account, provided you have a paid plan.<\/td><td>Detailed statistics are available in the user&#8217;s account.<\/td><td>A 14-day free trial is available, after which you&#8217;ll need to switch to a paid plan.<\/td><td>From 5 to 100 U.S. dollars per month.<\/td><td>First and foremost, in the field of marketing.<\/td><\/tr><tr><td>QR Code Developer<\/td><td>Dynamic and static QR codes.<\/td><td>Available after registration and upon payment for the services.<\/td><td>Device types, geographic location, scan time.<\/td><td>The main features are available only in the paid plan.<\/td><td>Upon the user&#8217;s individual request.<\/td><td>Cafes, restaurants, stores, organizers of public events, presentations, etc.<\/td><\/tr><tr><td>Visualead<\/td><td>Dynamic and static QR codes with a stylish, designer look.<\/td><td>Available after registration and upon payment for the services.<\/td><td>Tracking the number of scans.<\/td><td>For paid use only.<\/td><td>From $100 to $2,700 per year.<\/td><td>Any small or medium-sized business where visual appeal is important in terms of service delivery and brand presentation.<\/td><\/tr><tr><td>Unitag<\/td><td>Dynamic QR codes.  <\/td><td>Extensive editing capabilities.<\/td><td>Geolocation, device types, language, campaign and product features.<\/td><td>All useful features are available only with a paid plan.<\/td><td>Starting at $29 per month.<\/td><td>Mostly in the field of marketing.<\/td><\/tr><tr><td>QRStuff<\/td><td>Dynamic and static QR codes.<\/td><td>Available in the free version, but you can only customize the design with a paid plan.<\/td><td>Scan time, geographic location, device types.<\/td><td>Only basic features are included in the paid plan.<\/td><td>Starting at $100 per month.<\/td><td>For organizing public events, cafes, restaurants, stores, private use, and as part of educational courses.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<h2 class=\"wp-block-heading\">Ideas for Where to Place QR Codes<\/h2>\n\n<p class=\"wp-block-paragraph\">Products and services that can be viewed online should be described in an informative and persuasive manner. Generated QR codes are the best way to do this. <\/p>\n\n<h3 class=\"wp-block-heading\">Offline media<\/h3>\n\n<p class=\"wp-block-paragraph\">Printed materials may contain high-contrast QR codes, the dimensions of which allow for quick and error-free scanning of the generated data. The information can be presented on various paper media, including: <\/p>\n\n<ul class=\"wp-block-list\">\n<li>business cards;<\/li>\n\n\n\n<li>price tags;<\/li>\n\n\n\n<li>in paper packaging;<\/li>\n\n\n\n<li>stickers showing the establishment&#8217;s hours of operation;<\/li>\n\n\n\n<li>menu;<\/li>\n\n\n\n<li>tickets;<\/li>\n\n\n\n<li>flyers, etc.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">The QR code itself should be dark. It should be placed on a light background. The optimal size for physical media is 2 \u00d7 2 cm.  <\/p>\n\n<h3 class=\"wp-block-heading\">Online Points of Contact<\/h3>\n\n<p class=\"wp-block-paragraph\">You can find QR codes in digital form when viewing banners, social media pages, landing pages, and PDF presentations.<\/p>\n\n<p class=\"wp-block-paragraph\">Step-by-step guide to connecting to an online access point:<\/p>\n\n<ol class=\"wp-block-list\">\n<li>Find the QR code.<\/li>\n\n\n\n<li>Use the scanner that is installed on your device.<\/li>\n\n\n\n<li>Read the code.<\/li>\n\n\n\n<li>Get a link to the website.<\/li>\n\n\n\n<li>Copy and paste it into the search field.<\/li>\n\n\n\n<li>Click the link.<\/li>\n<\/ol>\n\n<p class=\"wp-block-paragraph\">Many apps, such as online banking apps, already have a built-in scanner.<\/p>\n\n<h3 class=\"wp-block-heading\">Creative Formats<\/h3>\n\n<p class=\"wp-block-paragraph\">Generated QR codes can make a brand more recognizable. They can be used to complement eye-catching CTA posters. QR codes are also used in conjunction with NFC. It makes sense to offer this integration, for example, to enable convenient and quick online bookings.   <\/p>\n\n<p class=\"wp-block-paragraph\">Once you&#8217;ve created a QR code, it&#8217;s important to check that it scans properly. Here&#8217;s how: <\/p>\n\n<ul class=\"wp-block-list\">\n<li>use a smartphone camera with the appropriate built-in feature;<\/li>\n\n\n\n<li>try scanning the QR code using a downloaded or online scanner;<\/li>\n\n\n\n<li>Check the link to make sure it leads to the correct page.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">To ensure the accuracy of the test, it\u2019s a good idea to use several mobile devices. You should also try scanning the QR code while adjusting the lighting intensity. Additionally, make sure the QR code can be scanned from various distances. If the information scans without any issues, it can be made available to the general public, including in print.   <\/p>\n\n<h2 class=\"wp-block-heading\">Step-by-Step Guide: How to Create Your First QR Code and Launch a Test in 1 Day<\/h2>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"584\" src=\"https:\/\/edilo.com.ua\/wp-content\/uploads\/2025\/11\/17_11_shho_take_qr_kod_i_navishho_cze_treba_biznesu_5-1024x584.jpg\" alt=\"\" class=\"wp-image-2277\" srcset=\"https:\/\/edilo.com.ua\/wp-content\/uploads\/2025\/11\/17_11_shho_take_qr_kod_i_navishho_cze_treba_biznesu_5-1024x584.jpg 1024w, https:\/\/edilo.com.ua\/wp-content\/uploads\/2025\/11\/17_11_shho_take_qr_kod_i_navishho_cze_treba_biznesu_5-300x171.jpg 300w, https:\/\/edilo.com.ua\/wp-content\/uploads\/2025\/11\/17_11_shho_take_qr_kod_i_navishho_cze_treba_biznesu_5-768x438.jpg 768w, https:\/\/edilo.com.ua\/wp-content\/uploads\/2025\/11\/17_11_shho_take_qr_kod_i_navishho_cze_treba_biznesu_5-1536x877.jpg 1536w, https:\/\/edilo.com.ua\/wp-content\/uploads\/2025\/11\/17_11_shho_take_qr_kod_i_navishho_cze_treba_biznesu_5.jpg 1861w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">This brief guide will help you complete the task on your own. How to create a QR code for your organization: <\/p>\n\n<ol class=\"wp-block-list\">\n<li>Purpose. First and foremost, you need to determine exactly what the QR code is for. It could be a restaurant menu, a way to read reviews about a store or brand, or access to a personalized discount.  <\/li>\n\n\n\n<li>Choosing a service. To determine the best option, you should find out what types of QR codes the app supports\u2014dynamic or static. It\u2019s also worth checking whether it offers brand frames, access to analytics, and the ability to export to JPG, PDF, and other formats.  <\/li>\n\n\n\n<li>Generation. This is the direct creation of a code in a QR code generator using the tools provided by the selected service. <\/li>\n\n\n\n<li>Quality control. At this stage, dimensions and contrast are checked. Readability on various devices, scanning distance, and print quality are also tested.  <\/li>\n\n\n\n<li>Analytics. To monitor marketing effectiveness, attention is paid to the total number of scans, devices, operating systems, peak engagement periods, and geolocations where the highest level of interaction with the QR code was recorded. For effective data analysis, UTM parameters (special tags in the link that allow tracking the referral source and traffic channel) are also added.  <\/li>\n\n\n\n<li>Data-driven evaluation. To determine effectiveness, compare several versions of the QR code using an A\/B test. It\u2019s also worth examining the impact of design and the call to action (CTA) on scans, clicks, and conversions.  <\/li>\n<\/ol>\n\n<p class=\"wp-block-paragraph\">The number of reads relative to the access point&#8217;s total traffic depends on the specifics of the marketing campaign.<\/p>\n\n<h2 class=\"wp-block-heading\">Case Studies by Niche<\/h2>\n\n<p class=\"wp-block-paragraph\">When considering the purpose of a QR code, it is important to evaluate how it is used in various fields:<\/p>\n\n<ol class=\"wp-block-list\">\n<li>Retail. You can view price tags, special offers, and discounts. <\/li>\n\n\n\n<li>Hotels, restaurants, and cafes. Menus, reviews, loyalty programs, and chatbots for online orders and reservations. <\/li>\n\n\n\n<li>Public events. To ensure visibility and effectiveness, QR codes are placed on tickets, online registration forms, and posters displayed within coworking spaces. You can also use this format to send invitations to join the community via popular messaging apps.  <\/li>\n\n\n\n<li>Education. You can use the QR codes to follow the links to pay for courses, access learning materials, and use interactive resources. <\/li>\n\n\n\n<li>Real Estate. You can include QR codes for customers in advertising brochures and magazines. After scanning them, customers will receive a link, for example, to an online virtual tour.  <\/li>\n\n\n\n<li>Service. Scanning the QR code is a convenient way to access the appointment form, price list, and current discounts. <\/li>\n\n\n\n<li>Production and Delivery. Generating a QR code for signing is a convenient option for interacting with business partners. You can access this service through trusted providers, such as \u201cVchasno.\u201d  <\/li>\n<\/ol>\n\n<p class=\"wp-block-paragraph\"><strong>See also:<\/strong> <a href=\"https:\/\/edilo.com.ua\/en\/solutions\/\"><em>eDilo Business Solutions \u2014 Examples of Successful Models for Collaboration and Partnership Development.<\/em><\/a><\/p>\n\n<p class=\"wp-block-paragraph\">A common mistake when generating QR codes is an incorrect balance between contrast and size. You can correct this error in the QR code generator of your choice. In your account, you can fix a broken URL, change an ineffective CTA, and add UTM parameters. Editing is available only for dynamic QR codes.   <\/p>\n\t<section class=\"cta-banner cta-banner--invert\">\n\t\t<div class=\"container\">\n\t\t\t<div class=\"wrapper\">\n\t\t\t\t<div class=\"cta-banner__content\">\n\t\t\t\t\t<h2 class=\"h3\">\u041a\u0443\u043f\u0443\u0439\u0442\u0435 \u0437\u0430\u0440\u0430\u0437 \u2013 \u0441\u043f\u043b\u0430\u0447\u0443\u0439\u0442\u0435 \u043f\u043e\u0442\u0456\u043c<\/h2>\n\t\t\t\t\t<button data-modal=\"modal_buyer\" class=\"button button--turquoise modal-button\">\u0417\u0430\u043b\u0438\u0448\u0438\u0442\u0438 \u0437\u0430\u044f\u0432\u043a\u0443<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t<div class=\"modal modal--buyer\" id=\"modal_buyer\" aria-hidden=\"true\">\n\t\t\t<div class=\"modal__overlay\" tabindex=\"-1\" data-micromodal-close>\n\t\t\t\t<div class=\"modal__container container\" aria-modal=\"true\">\n\t\t\t\t\t<div class=\"modal__wrapper\">\n\t\t\t\t\t\t<div class=\"modal__head\">\n\t\t\t\t\t\t\t<div class=\"modal__text\">\n\t\t\t\t\t\t\t\t<div class=\"h2 modal__title\">\u0417\u0430\u043f\u043e\u0432\u043d\u0456\u0442\u044c \u0444\u043e\u0440\u043c\u0443 \u0456 \u043c\u0438 \u0437\u0432\u02bc\u044f\u0436\u0435\u043c\u043e\u0441\u044f \u0437 \u0412\u0430\u043c\u0438!<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<button class=\"modal__close\" aria-label=\"Close\" data-micromodal-close\n\t\t\t\t\t\t\t\ttitle=\"Hide\"><\/button>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<div class=\"modal__body\">\n\t\t\t\t\t\t\t<div class=\"callback__form\">\n\t\t\t\t\t\t\t\t\n<form class=\"typical-form\"\n      data-required-text=\"This is a required field\"\n      data-ok-text=\"The field is filled in correctly\"\n      data-success-text=\"Your application has been sent successfully.\"\n      data-error-generic-text=\"An error occurred while creating the application.\"\n      data-error-text=\"This is a required field\"\n      data-success-ui-text=\"Thank you! We will contact you shortly.\">\n\n  <div class=\"typical-form__body\">\n    <div class=\"typical-form__fields\">\n\n      <label for=\"name_cta-banner\" class=\"typical-field typical-field--required\">\n        <input type=\"text\"\n               name=\"name\"\n               id=\"name_cta-banner\"\n               placeholder=\"How to contact you?\"\n               class=\"typical-field__input\"\n               required>\n      <\/label>\n\n      <label for=\"amount_cta-banner\" class=\"typical-field typical-field--required\">\n        <input type=\"number\"\n               name=\"amount\"\n               id=\"amount_cta-banner\"\n               placeholder=\"Expected installment amount\"\n               class=\"typical-field__input\"\n               required>\n      <\/label>\n\n      <label for=\"phone_cta-banner\" class=\"typical-field typical-field--required phone-mask\">\n        <input type=\"tel\"\n               name=\"phone\"\n               id=\"phone_cta-banner\"\n               placeholder=\"Phone\"\n               class=\"typical-field__input\"\n               required>\n      <\/label>\n\n      <label for=\"email_cta-banner\" class=\"typical-field typical-field--required\">\n        <input type=\"email\"\n               name=\"email\"\n               id=\"email_cta-banner\"\n               placeholder=\"Email\"\n               class=\"typical-field__input\"\n               required>\n      <\/label>\n\n      <label for=\"code_cta-banner\" class=\"typical-field typical-field--required ipn-code-mask\">\n        <input type=\"text\"\n               name=\"code\"\n               id=\"code_cta-banner\"\n               placeholder=\"EDRPOU code or TIN\"\n               class=\"typical-field__input\"\n               required>\n      <\/label>\n\n      <label for=\"comment_cta-banner\" class=\"typical-field\">\n        <textarea name=\"comment\"\n                  id=\"comment_cta-banner\"\n                  placeholder=\"Comment\"\n                  class=\"typical-field__textarea\"><\/textarea>\n      <\/label>\n\n      <label for=\"personal_data_cta-banner\" class=\"typical-checkbox typical-checkbox--required\">\n        <input type=\"checkbox\"\n               name=\"personal_data\"\n               id=\"personal_data_cta-banner\"\n               class=\"typical-checkbox__input\"\n               required>\n        <span class=\"typical-checkbox__title\">\n          <span>\n            I agree with the <a href=\"https:\/\/edilo.com.ua\/privacy-policy\/\" target=\"_blank\" rel=\"noopener\">rules of data processing<\/a>          <\/span>\n        <\/span>\n      <\/label>\n\n    <\/div>\n  <\/div>\n\n  <div class=\"typical-form__footer\">\n    <div class=\"preloader\" style=\"display: none;\">Loading&#8230;<\/div>\n    <button type=\"submit\" class=\"button button--dark\">Send<\/button>\n  <\/div>\n<\/form>\n\n<script>\n\/* ============================================================\n * WeAgro application sender for \".typical-form\" (WPML-ready)\n * - No visual changes; uses existing markup (preloader + button)\n * - Pure JS (no jQuery required); optional MagnificPopup support\n * - Safe with multiple forms on the page\n * - All translatable texts come from data-* attributes (PHP\/WPML)\n * ============================================================ *\/\n(function () {\n  'use strict';\n\n  \/\/ --- Configuration (endpoints) ---\n  var APPLICATION_ENDPOINT = 'https:\/\/web.weagro.com.ua\/api\/v2\/public\/application';\n\n  \/\/ --- Utilities ---\n\n  \/** Get current UI language robustly (WPML\/HTML). *\/\n  function getCurrentLang() {\n    if (typeof window.ICL_LANGUAGE_CODE === 'string' && window.ICL_LANGUAGE_CODE.length) {\n      return window.ICL_LANGUAGE_CODE.toLowerCase();\n    }\n    var html = document.documentElement;\n    if (html && html.lang) {\n      return html.lang.toLowerCase().split('-')[0];\n    }\n    return 'en';\n  }\n\n  \/** Read localized messages from form's data-* attributes. *\/\n  function getLocaleMessages(formEl) {\n    \/\/ Read primary attributes\n    var required = formEl.getAttribute('data-required-text');\n    var ok = formEl.getAttribute('data-ok-text');\n    var successText = formEl.getAttribute('data-success-text');\n    var errorGeneric = formEl.getAttribute('data-error-generic-text');\n\n    \/\/ Backward compatibility \/ secondary fallbacks\n    var oldError = formEl.getAttribute('data-error-text');\n    var successUiText = formEl.getAttribute('data-success-ui-text');\n\n    \/\/ Final fallbacks (English)\n    return {\n      required: required || oldError || 'This is a required field',\n      ok: ok || 'The field is filled in correctly',\n      sendSuccess: successText || 'Your application has been sent successfully.',\n      sendFailGeneric: errorGeneric || 'An error occurred while creating the application.',\n      successUiText: successUiText || 'Thank you! We will contact you shortly.'\n    };\n  }\n\n  \/** Toggle \"pending\" state: show preloader and disable submit button. *\/\n  function setPendingState(formEl, isPending) {\n    var footer = formEl.querySelector('.typical-form__footer');\n    if (!footer) return;\n    var preloader = footer.querySelector('.preloader');\n    var button = footer.querySelector('button[type=\"submit\"], .button');\n    if (preloader) preloader.style.display = isPending ? '' : 'none';\n    if (button) button.disabled = !!isPending;\n  }\n\n  \/** Return closest ancestor matching selector (safe wrapper). *\/\n  function closest(el, selector) {\n    if (!el) return null;\n    if (typeof el.closest === 'function') return el.closest(selector);\n    var node = el;\n    while (node) {\n      if (matches(node, selector)) return node;\n      node = node.parentElement;\n    }\n    return null;\n  }\n\n  \/** Element.matches wrapper. *\/\n  function matches(el, selector) {\n    if (!el) return false;\n    var p = Element.prototype;\n    var f = p.matches || p.msMatchesSelector || p.webkitMatchesSelector;\n    return f.call(el, selector);\n  }\n\n  \/** Read and sanitize values from the form. *\/\n  function readFormValues(formEl) {\n    \/\/ Helper to get trimmed value\n    var val = function (sel) {\n      var el = formEl.querySelector(sel);\n      return (el && 'value' in el) ? String(el.value).trim() : '';\n    };\n\n    var result = {\n      name: val('input[name=\"name\"]'),\n      amount: val('input[name=\"amount\"]'),\n      phone: val('input[name=\"phone\"]'),\n      email: val('input[name=\"email\"]'),\n      code: val('input[name=\"code\"]'),\n      comment: (function () {\n        var el = formEl.querySelector('textarea[name=\"comment\"], input[name=\"comment\"]');\n        return (el && 'value' in el) ? String(el.value).trim() : '';\n      })(),\n      personal_data: (function () {\n        var el = formEl.querySelector('input[name=\"personal_data\"]');\n        return !!(el && el.checked);\n      })()\n    };\n\n    return result;\n  }\n\n  \/** Minimal required check mirroring \"required\" attributes. *\/\n  function hasRequiredValues(values) {\n    return Boolean(\n      values.name &&\n      values.amount &&\n      values.phone &&\n      values.email &&\n      values.code &&\n      values.personal_data\n    );\n  }\n\n  \/** Push analytics (DL) with event naming parity to legacy logic. *\/\n  function pushDataLayer(amount, formEl) {\n    try {\n      window.dataLayer = window.dataLayer || [];\n      var inPopup = !!closest(formEl, '.popup__body');\n      window.dataLayer.push({\n        event: inPopup ? 'buy_in_installments' : 'submit_application',\n        installment_price: amount\n      });\n    } catch (e) {\n      \/\/ Silently ignore analytics errors\n    }\n  }\n\n  \/** Try to show success popup via MagnificPopup if available; otherwise alert. *\/\n  function showSuccessUI(formEl, fallbackMessage) {\n    var hasJQ = typeof window.jQuery === 'function';\n    var successPopupEl = document.getElementById('success_popup');\n\n    \/\/ Prefer popup if available (to keep visuals consistent)\n    if (hasJQ && window.jQuery.magnificPopup && successPopupEl) {\n      try {\n        window.jQuery.magnificPopup.open({\n          items: { src: '#success_popup' },\n          type: 'inline'\n        });\n        return;\n      } catch (e) {\n        \/\/ Fallback to alert below\n      }\n    }\n\n    \/\/ Fallback without changing form visuals\n    window.alert(fallbackMessage);\n  }\n\n  \/** Bind submit handlers to all \".typical-form\" instances (idempotent). *\/\n  function bindForms() {\n    var forms = document.querySelectorAll('form.typical-form');\n    if (!forms || !forms.length) return;\n\n    Array.prototype.forEach.call(forms, function (formEl) {\n      if (formEl.__weagroBound === true) return; \/\/ prevent duplicate binding\n      formEl.__weagroBound = true;\n\n      var messages = getLocaleMessages(formEl);\n\n      formEl.addEventListener('submit', function (evt) {\n        evt.preventDefault();\n        evt.stopPropagation();\n\n        \/\/ Trigger native HTML5 validation UI (does not change styles)\n        if (typeof formEl.reportValidity === 'function' && !formEl.reportValidity()) {\n          return;\n        }\n\n        var values = readFormValues(formEl);\n\n        \/\/ Extra safety: ensure required values are present\n        if (!hasRequiredValues(values)) {\n          window.alert(messages.required);\n          return;\n        }\n\n        var payload = {\n          code: values.code,\n          amount: values.amount,\n          name: values.name,\n          phone: values.phone,\n          email: values.email,\n          comment: values.comment,\n          lang: getCurrentLang()\n        };\n\n        setPendingState(formEl, true);\n\n        fetch(APPLICATION_ENDPOINT, {\n          method: 'POST',\n          headers: { 'Content-Type': 'application\/json' },\n          body: JSON.stringify(payload),\n          credentials: 'omit',\n          redirect: 'follow'\n        })\n          .then(function (res) {\n            \/\/ Try to parse JSON; if it fails, synthesize an error response\n            return res.json().catch(function () {\n              return { status: 'error', message: 'Invalid server response' };\n            });\n          })\n          .then(function (data) {\n            if (data && data.status === 'success') {\n              \/\/ Analytics parity + reset form\n              pushDataLayer(values.amount, formEl);\n              try { formEl.reset(); } catch (e) {}\n\n              \/\/ Show success UI (popup if available, else alert)\n              showSuccessUI(formEl, messages.sendSuccess || messages.successUiText);\n            } else {\n              var serverMessage = (data && (data.message || data.error)) || messages.sendFailGeneric;\n              window.alert(serverMessage);\n            }\n          })\n          .catch(function (err) {\n            var msg = (err && err.message) ? (' ' + err.message) : '';\n            window.alert(messages.sendFailGeneric + msg);\n          })\n          .finally(function () {\n            setPendingState(formEl, false);\n          });\n      }, { passive: false });\n    });\n  }\n\n  \/\/ Initialize on DOM ready\n  if (document.readyState === 'loading') {\n    document.addEventListener('DOMContentLoaded', bindForms, { passive: true });\n  } else {\n    bindForms();\n  }\n})();\n<\/script>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n<section id=\"faqs-block_fa328bc611fea39dad28f85c40ff585e\" class=\"faqs\" data-aos=\"fade\">\n    <div class=\"container\">\n        <div class=\"wrapper\">\n            <div class=\"faqs__text\">\n                <h2>\n: Frequently Asked Questions<\/h2>\n            <\/div>\n            <div class=\"faqs__accordions\">\n                                                            <div class=\"fullarea-accordion  aos-longer-delay \" data-aos=\"custom-slide-up\">\n                            <div class=\"fullarea-accordion__content\">\n                                <h4 class=\"fullarea-accordion__title\">How can we make codes accessible to people with visual impairments?<\/h4>\n                                <div class=\"fullarea-accordion__inner\">\n                                    <p><span style=\"font-weight: 400\">The contrast and size should be improved, and the option to have the link&#8217;s content read aloud after scanning should be added.<\/span><\/p>\n                                <\/div>\n                            <\/div>\n                            <button class=\"fullarea-accordion__button\"><\/button>\n                        <\/div>\n                                            <div class=\"fullarea-accordion  aos-longer-delay \" data-aos=\"custom-slide-up\">\n                            <div class=\"fullarea-accordion__content\">\n                                <h4 class=\"fullarea-accordion__title\">What should you do if a visitor doesn&#8217;t have internet access at the location?<\/h4>\n                                <div class=\"fullarea-accordion__inner\">\n                                    <p><span style=\"font-weight: 400\">Under these conditions, only offline QR codes that contain standalone data can be scanned.<\/span><\/p>\n                                <\/div>\n                            <\/div>\n                            <button class=\"fullarea-accordion__button\"><\/button>\n                        <\/div>\n                                            <div class=\"fullarea-accordion  aos-longer-delay \" data-aos=\"custom-slide-up\">\n                            <div class=\"fullarea-accordion__content\">\n                                <h4 class=\"fullarea-accordion__title\">How to manage hundreds of codes within a company (rules, ownership, auditing)?<\/h4>\n                                <div class=\"fullarea-accordion__inner\">\n                                    <p><span style=\"font-weight: 400\">Businesses should take advantage of bulk QR code technology.<\/span><\/p>\n                                <\/div>\n                            <\/div>\n                            <button class=\"fullarea-accordion__button\"><\/button>\n                        <\/div>\n                                            <div class=\"fullarea-accordion  aos-longer-delay \" data-aos=\"custom-slide-up\">\n                            <div class=\"fullarea-accordion__content\">\n                                <h4 class=\"fullarea-accordion__title\">How can I automatically redirect people to the correct language version or platform?<\/h4>\n                                <div class=\"fullarea-accordion__inner\">\n                                    <p><span style=\"font-weight: 400\">Using Google Forms, you can set up <\/span><span style=\"font-weight: 400\">redirect<\/span><span style=\"font-weight: 400\"> to the option the user needs.<\/span><\/p>\n                                <\/div>\n                            <\/div>\n                            <button class=\"fullarea-accordion__button\"><\/button>\n                        <\/div>\n                                            <div class=\"fullarea-accordion  aos-longer-delay \" data-aos=\"custom-slide-up\">\n                            <div class=\"fullarea-accordion__content\">\n                                <h4 class=\"fullarea-accordion__title\">What data retention policy should I choose for tracking scans?<\/h4>\n                                <div class=\"fullarea-accordion__inner\">\n                                    <p><span style=\"font-weight: 400\">The choice depends on the type of QR code and its content.<\/span><\/p>\n                                <\/div>\n                            <\/div>\n                            <button class=\"fullarea-accordion__button\"><\/button>\n                        <\/div>\n                                                <\/div>\n        <\/div>\n    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Shopping online, downloading apps, browsing menus, or booking tickets should be convenient, which is why businesses are increasingly using QR codes. These recognizable pixelated squares can now be found on business cards, packaging, name tags, or social media pages\u2014they instantly direct users to the information or action they need. What a QR code is and [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":2272,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[269],"tags":[],"class_list":["post-3540","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Use QR Codes for Business: Case Studies and Services - eDilo<\/title>\n<meta name=\"description\" content=\"What types of QR codes are there, and how can businesses use them? How to create your first code and run a test in just one day.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/edilo.com.ua\/en\/blog\/what-is-a-qr-code-and-why-do-businesses-need-it\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Use QR Codes for Business: Case Studies and Services - eDilo\" \/>\n<meta property=\"og:description\" content=\"What types of QR codes are there, and how can businesses use them? How to create your first code and run a test in just one day.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/edilo.com.ua\/en\/blog\/what-is-a-qr-code-and-why-do-businesses-need-it\/\" \/>\n<meta property=\"og:site_name\" content=\"eDilo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/people\/eDilo\/61558647635595\/?_rdr\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-17T09:07:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-22T09:50:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/edilo.com.ua\/wp-content\/uploads\/2025\/11\/17_11_shho_take_qr_kod_i_navishho_cze_treba_biznesu_7.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1861\" \/>\n\t<meta property=\"og:image:height\" content=\"1062\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"\u041f\u0440\u0435\u0441\u0441\u043b\u0443\u0436\u0431\u0430 eDilo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u041f\u0440\u0435\u0441\u0441\u043b\u0443\u0436\u0431\u0430 eDilo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Use QR Codes for Business: Case Studies and Services - eDilo","description":"What types of QR codes are there, and how can businesses use them? How to create your first code and run a test in just one day.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/edilo.com.ua\/en\/blog\/what-is-a-qr-code-and-why-do-businesses-need-it\/","og_locale":"en_US","og_type":"article","og_title":"How to Use QR Codes for Business: Case Studies and Services - eDilo","og_description":"What types of QR codes are there, and how can businesses use them? How to create your first code and run a test in just one day.","og_url":"https:\/\/edilo.com.ua\/en\/blog\/what-is-a-qr-code-and-why-do-businesses-need-it\/","og_site_name":"eDilo","article_publisher":"https:\/\/www.facebook.com\/people\/eDilo\/61558647635595\/?_rdr","article_published_time":"2025-11-17T09:07:46+00:00","article_modified_time":"2026-06-22T09:50:12+00:00","og_image":[{"width":1861,"height":1062,"url":"https:\/\/edilo.com.ua\/wp-content\/uploads\/2025\/11\/17_11_shho_take_qr_kod_i_navishho_cze_treba_biznesu_7.jpg","type":"image\/jpeg"}],"author":"\u041f\u0440\u0435\u0441\u0441\u043b\u0443\u0436\u0431\u0430 eDilo","twitter_card":"summary_large_image","twitter_misc":{"Written by":"\u041f\u0440\u0435\u0441\u0441\u043b\u0443\u0436\u0431\u0430 eDilo","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/edilo.com.ua\/en\/blog\/what-is-a-qr-code-and-why-do-businesses-need-it\/#article","isPartOf":{"@id":"https:\/\/edilo.com.ua\/en\/blog\/what-is-a-qr-code-and-why-do-businesses-need-it\/"},"author":{"name":"\u041f\u0440\u0435\u0441\u0441\u043b\u0443\u0436\u0431\u0430 eDilo","@id":"https:\/\/edilo.com.ua\/en\/#\/schema\/person\/54ff46ecfedbe7e6f6eb106363eb6ff9"},"headline":"What Is a QR Code and Why Do Businesses Need It?","datePublished":"2025-11-17T09:07:46+00:00","dateModified":"2026-06-22T09:50:12+00:00","mainEntityOfPage":{"@id":"https:\/\/edilo.com.ua\/en\/blog\/what-is-a-qr-code-and-why-do-businesses-need-it\/"},"wordCount":1934,"publisher":{"@id":"https:\/\/edilo.com.ua\/en\/#organization"},"image":{"@id":"https:\/\/edilo.com.ua\/en\/blog\/what-is-a-qr-code-and-why-do-businesses-need-it\/#primaryimage"},"thumbnailUrl":"https:\/\/edilo.com.ua\/wp-content\/uploads\/2025\/11\/17_11_shho_take_qr_kod_i_navishho_cze_treba_biznesu_7.jpg","articleSection":["Business"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/edilo.com.ua\/en\/blog\/what-is-a-qr-code-and-why-do-businesses-need-it\/","url":"https:\/\/edilo.com.ua\/en\/blog\/what-is-a-qr-code-and-why-do-businesses-need-it\/","name":"How to Use QR Codes for Business: Case Studies and Services - eDilo","isPartOf":{"@id":"https:\/\/edilo.com.ua\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/edilo.com.ua\/en\/blog\/what-is-a-qr-code-and-why-do-businesses-need-it\/#primaryimage"},"image":{"@id":"https:\/\/edilo.com.ua\/en\/blog\/what-is-a-qr-code-and-why-do-businesses-need-it\/#primaryimage"},"thumbnailUrl":"https:\/\/edilo.com.ua\/wp-content\/uploads\/2025\/11\/17_11_shho_take_qr_kod_i_navishho_cze_treba_biznesu_7.jpg","datePublished":"2025-11-17T09:07:46+00:00","dateModified":"2026-06-22T09:50:12+00:00","description":"What types of QR codes are there, and how can businesses use them? How to create your first code and run a test in just one day.","breadcrumb":{"@id":"https:\/\/edilo.com.ua\/en\/blog\/what-is-a-qr-code-and-why-do-businesses-need-it\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/edilo.com.ua\/en\/blog\/what-is-a-qr-code-and-why-do-businesses-need-it\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/edilo.com.ua\/en\/blog\/what-is-a-qr-code-and-why-do-businesses-need-it\/#primaryimage","url":"https:\/\/edilo.com.ua\/wp-content\/uploads\/2025\/11\/17_11_shho_take_qr_kod_i_navishho_cze_treba_biznesu_7.jpg","contentUrl":"https:\/\/edilo.com.ua\/wp-content\/uploads\/2025\/11\/17_11_shho_take_qr_kod_i_navishho_cze_treba_biznesu_7.jpg","width":1861,"height":1062},{"@type":"BreadcrumbList","@id":"https:\/\/edilo.com.ua\/en\/blog\/what-is-a-qr-code-and-why-do-businesses-need-it\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u0413\u043e\u043b\u043e\u0432\u043d\u0430","item":"https:\/\/edilo.com.ua\/en\/"},{"@type":"ListItem","position":2,"name":"What Is a QR Code and Why Do Businesses Need It?"}]},{"@type":"WebSite","@id":"https:\/\/edilo.com.ua\/en\/#website","url":"https:\/\/edilo.com.ua\/en\/","name":"eDilo","description":"eDilo - \u0441\u0435\u0440\u0432\u0456\u0441 \u043e\u043f\u043b\u0430\u0442\u0438 \u0447\u0430\u0441\u0442\u0438\u043d\u0430\u043c\u0438 \u0434\u043b\u044f \u0431\u0456\u0437\u043d\u0435\u0441\u0443","publisher":{"@id":"https:\/\/edilo.com.ua\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/edilo.com.ua\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/edilo.com.ua\/en\/#organization","name":"eDilo","url":"https:\/\/edilo.com.ua\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/edilo.com.ua\/en\/#\/schema\/logo\/image\/","url":"https:\/\/edilo.com.ua\/wp-content\/uploads\/2024\/12\/e.png","contentUrl":"https:\/\/edilo.com.ua\/wp-content\/uploads\/2024\/12\/e.png","width":190,"height":196,"caption":"eDilo"},"image":{"@id":"https:\/\/edilo.com.ua\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/people\/eDilo\/61558647635595\/?_rdr","https:\/\/www.instagram.com\/edilo.ua\/","https:\/\/www.youtube.com\/@activitis.finance","https:\/\/www.tiktok.com\/@edilo.activitis"]},{"@type":"Person","@id":"https:\/\/edilo.com.ua\/en\/#\/schema\/person\/54ff46ecfedbe7e6f6eb106363eb6ff9","name":"\u041f\u0440\u0435\u0441\u0441\u043b\u0443\u0436\u0431\u0430 eDilo","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/4dd49c5af705e7589cf7f67fe7fdfd00c44be45126c42ae580ca999ad07b13a7?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4dd49c5af705e7589cf7f67fe7fdfd00c44be45126c42ae580ca999ad07b13a7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4dd49c5af705e7589cf7f67fe7fdfd00c44be45126c42ae580ca999ad07b13a7?s=96&d=mm&r=g","caption":"\u041f\u0440\u0435\u0441\u0441\u043b\u0443\u0436\u0431\u0430 eDilo"},"url":"https:\/\/edilo.com.ua\/en\/blog\/author\/press-center-edilo\/"}]}},"_links":{"self":[{"href":"https:\/\/edilo.com.ua\/en\/wp-json\/wp\/v2\/posts\/3540","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/edilo.com.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/edilo.com.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/edilo.com.ua\/en\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/edilo.com.ua\/en\/wp-json\/wp\/v2\/comments?post=3540"}],"version-history":[{"count":1,"href":"https:\/\/edilo.com.ua\/en\/wp-json\/wp\/v2\/posts\/3540\/revisions"}],"predecessor-version":[{"id":3541,"href":"https:\/\/edilo.com.ua\/en\/wp-json\/wp\/v2\/posts\/3540\/revisions\/3541"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/edilo.com.ua\/en\/wp-json\/wp\/v2\/media\/2272"}],"wp:attachment":[{"href":"https:\/\/edilo.com.ua\/en\/wp-json\/wp\/v2\/media?parent=3540"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/edilo.com.ua\/en\/wp-json\/wp\/v2\/categories?post=3540"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/edilo.com.ua\/en\/wp-json\/wp\/v2\/tags?post=3540"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}