{"id":3658,"date":"2025-10-06T12:19:29","date_gmt":"2025-10-06T09:19:29","guid":{"rendered":"https:\/\/edilo.com.ua\/blog\/ugc-content-what-it-is-and-how-to-work-with-it\/"},"modified":"2026-06-22T12:52:13","modified_gmt":"2026-06-22T09:52:13","slug":"ugc-content-what-it-is-and-how-to-work-with-it","status":"publish","type":"post","link":"https:\/\/edilo.com.ua\/en\/blog\/ugc-content-what-it-is-and-how-to-work-with-it\/","title":{"rendered":"UGC Content: What It Is and How to Work With It"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">UGC content is a powerful marketing tool in the age of social media. Created directly by users and consumers, this format has proven to be an effective way to strengthen the connection between brands and their audience. Today\u2019s companies actively encourage customers to share their experiences, photos, and reviews of products or services. This strategy not only saves resources on content creation but also builds trust in the brand among potential users.   <\/p>\n\n<h2 class=\"wp-block-heading\">What Is UGC Content?<\/h2>\n\n<p class=\"wp-block-paragraph\">The UGC model refers to any posts created by users, rather than by a company or brand. Photos, videos, reviews, comments, and social media posts\u2014all of these are forms of user-generated content that may relate to products, services, or the brand as a whole. <\/p>\n\n<p class=\"wp-block-paragraph\">What makes UGC unique is that it is generated by ordinary people who do not work for the company and do not receive direct compensation for it. Such content is considered more authentic and inspires greater trust among potential customers, as it reflects real-life experiences with the product or service. <\/p>\n\n<p class=\"wp-block-paragraph\">The main goal of UGC content is to engage the community in creating posts that the brand can then use for marketing purposes. This model often involves encouraging users to share their stories, reviews, and photos on social media using branded hashtags or through special contests and promotions. <\/p>\n\t<section class=\"cta-banner cta-banner--invert\">\n\t\t<div class=\"container\">\n\t\t\t<div class=\"wrapper\">\n\t\t\t\t<div class=\"cta-banner__content\">\n\t\t\t\t\t<h2 class=\"h3\">\u041a\u0443\u043f\u0443\u0439\u0442\u0435 \u0437\u0430\u0440\u0430\u0437 \u2013 \u0441\u043f\u043b\u0430\u0447\u0443\u0439\u0442\u0435 \u043f\u043e\u0442\u0456\u043c<\/h2>\n\t\t\t\t\t<button data-modal=\"modal_buyer\" class=\"button button--turquoise modal-button\">\u0417\u0430\u043b\u0438\u0448\u0438\u0442\u0438 \u0437\u0430\u044f\u0432\u043a\u0443<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t<div class=\"modal modal--buyer\" id=\"modal_buyer\" aria-hidden=\"true\">\n\t\t\t<div class=\"modal__overlay\" tabindex=\"-1\" data-micromodal-close>\n\t\t\t\t<div class=\"modal__container container\" aria-modal=\"true\">\n\t\t\t\t\t<div class=\"modal__wrapper\">\n\t\t\t\t\t\t<div class=\"modal__head\">\n\t\t\t\t\t\t\t<div class=\"modal__text\">\n\t\t\t\t\t\t\t\t<div class=\"h2 modal__title\">\u0417\u0430\u043f\u043e\u0432\u043d\u0456\u0442\u044c \u0444\u043e\u0440\u043c\u0443 \u0456 \u043c\u0438 \u0437\u0432\u02bc\u044f\u0436\u0435\u043c\u043e\u0441\u044f \u0437 \u0412\u0430\u043c\u0438!<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<button class=\"modal__close\" aria-label=\"Close\" data-micromodal-close\n\t\t\t\t\t\t\t\ttitle=\"Hide\"><\/button>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<div class=\"modal__body\">\n\t\t\t\t\t\t\t<div class=\"callback__form\">\n\t\t\t\t\t\t\t\t\n<form class=\"typical-form\"\n      data-required-text=\"This is a required field\"\n      data-ok-text=\"The field is filled in correctly\"\n      data-success-text=\"Your application has been sent successfully.\"\n      data-error-generic-text=\"An error occurred while creating the application.\"\n      data-error-text=\"This is a required field\"\n      data-success-ui-text=\"Thank you! We will contact you shortly.\">\n\n  <div class=\"typical-form__body\">\n    <div class=\"typical-form__fields\">\n\n      <label for=\"name_cta-banner\" class=\"typical-field typical-field--required\">\n        <input type=\"text\"\n               name=\"name\"\n               id=\"name_cta-banner\"\n               placeholder=\"How to contact you?\"\n               class=\"typical-field__input\"\n               required>\n      <\/label>\n\n      <label for=\"amount_cta-banner\" class=\"typical-field typical-field--required\">\n        <input type=\"number\"\n               name=\"amount\"\n               id=\"amount_cta-banner\"\n               placeholder=\"Expected installment amount\"\n               class=\"typical-field__input\"\n               required>\n      <\/label>\n\n      <label for=\"phone_cta-banner\" class=\"typical-field typical-field--required phone-mask\">\n        <input type=\"tel\"\n               name=\"phone\"\n               id=\"phone_cta-banner\"\n               placeholder=\"Phone\"\n               class=\"typical-field__input\"\n               required>\n      <\/label>\n\n      <label for=\"email_cta-banner\" class=\"typical-field typical-field--required\">\n        <input type=\"email\"\n               name=\"email\"\n               id=\"email_cta-banner\"\n               placeholder=\"Email\"\n               class=\"typical-field__input\"\n               required>\n      <\/label>\n\n      <label for=\"code_cta-banner\" class=\"typical-field typical-field--required ipn-code-mask\">\n        <input type=\"text\"\n               name=\"code\"\n               id=\"code_cta-banner\"\n               placeholder=\"EDRPOU code or TIN\"\n               class=\"typical-field__input\"\n               required>\n      <\/label>\n\n      <label for=\"comment_cta-banner\" class=\"typical-field\">\n        <textarea name=\"comment\"\n                  id=\"comment_cta-banner\"\n                  placeholder=\"Comment\"\n                  class=\"typical-field__textarea\"><\/textarea>\n      <\/label>\n\n      <label for=\"personal_data_cta-banner\" class=\"typical-checkbox typical-checkbox--required\">\n        <input type=\"checkbox\"\n               name=\"personal_data\"\n               id=\"personal_data_cta-banner\"\n               class=\"typical-checkbox__input\"\n               required>\n        <span class=\"typical-checkbox__title\">\n          <span>\n            I agree with the <a href=\"https:\/\/edilo.com.ua\/privacy-policy\/\" target=\"_blank\" rel=\"noopener\">rules of data processing<\/a>          <\/span>\n        <\/span>\n      <\/label>\n\n    <\/div>\n  <\/div>\n\n  <div class=\"typical-form__footer\">\n    <div class=\"preloader\" style=\"display: none;\">Loading&#8230;<\/div>\n    <button type=\"submit\" class=\"button button--dark\">Send<\/button>\n  <\/div>\n<\/form>\n\n<script>\n\/* ============================================================\n * WeAgro application sender for \".typical-form\" (WPML-ready)\n * - No visual changes; uses existing markup (preloader + button)\n * - Pure JS (no jQuery required); optional MagnificPopup support\n * - Safe with multiple forms on the page\n * - All translatable texts come from data-* attributes (PHP\/WPML)\n * ============================================================ *\/\n(function () {\n  'use strict';\n\n  \/\/ --- Configuration (endpoints) ---\n  var APPLICATION_ENDPOINT = 'https:\/\/web.weagro.com.ua\/api\/v2\/public\/application';\n\n  \/\/ --- Utilities ---\n\n  \/** Get current UI language robustly (WPML\/HTML). *\/\n  function getCurrentLang() {\n    if (typeof window.ICL_LANGUAGE_CODE === 'string' && window.ICL_LANGUAGE_CODE.length) {\n      return window.ICL_LANGUAGE_CODE.toLowerCase();\n    }\n    var html = document.documentElement;\n    if (html && html.lang) {\n      return html.lang.toLowerCase().split('-')[0];\n    }\n    return 'en';\n  }\n\n  \/** Read localized messages from form's data-* attributes. *\/\n  function getLocaleMessages(formEl) {\n    \/\/ Read primary attributes\n    var required = formEl.getAttribute('data-required-text');\n    var ok = formEl.getAttribute('data-ok-text');\n    var successText = formEl.getAttribute('data-success-text');\n    var errorGeneric = formEl.getAttribute('data-error-generic-text');\n\n    \/\/ Backward compatibility \/ secondary fallbacks\n    var oldError = formEl.getAttribute('data-error-text');\n    var successUiText = formEl.getAttribute('data-success-ui-text');\n\n    \/\/ Final fallbacks (English)\n    return {\n      required: required || oldError || 'This is a required field',\n      ok: ok || 'The field is filled in correctly',\n      sendSuccess: successText || 'Your application has been sent successfully.',\n      sendFailGeneric: errorGeneric || 'An error occurred while creating the application.',\n      successUiText: successUiText || 'Thank you! We will contact you shortly.'\n    };\n  }\n\n  \/** Toggle \"pending\" state: show preloader and disable submit button. *\/\n  function setPendingState(formEl, isPending) {\n    var footer = formEl.querySelector('.typical-form__footer');\n    if (!footer) return;\n    var preloader = footer.querySelector('.preloader');\n    var button = footer.querySelector('button[type=\"submit\"], .button');\n    if (preloader) preloader.style.display = isPending ? '' : 'none';\n    if (button) button.disabled = !!isPending;\n  }\n\n  \/** Return closest ancestor matching selector (safe wrapper). *\/\n  function closest(el, selector) {\n    if (!el) return null;\n    if (typeof el.closest === 'function') return el.closest(selector);\n    var node = el;\n    while (node) {\n      if (matches(node, selector)) return node;\n      node = node.parentElement;\n    }\n    return null;\n  }\n\n  \/** Element.matches wrapper. *\/\n  function matches(el, selector) {\n    if (!el) return false;\n    var p = Element.prototype;\n    var f = p.matches || p.msMatchesSelector || p.webkitMatchesSelector;\n    return f.call(el, selector);\n  }\n\n  \/** Read and sanitize values from the form. *\/\n  function readFormValues(formEl) {\n    \/\/ Helper to get trimmed value\n    var val = function (sel) {\n      var el = formEl.querySelector(sel);\n      return (el && 'value' in el) ? String(el.value).trim() : '';\n    };\n\n    var result = {\n      name: val('input[name=\"name\"]'),\n      amount: val('input[name=\"amount\"]'),\n      phone: val('input[name=\"phone\"]'),\n      email: val('input[name=\"email\"]'),\n      code: val('input[name=\"code\"]'),\n      comment: (function () {\n        var el = formEl.querySelector('textarea[name=\"comment\"], input[name=\"comment\"]');\n        return (el && 'value' in el) ? String(el.value).trim() : '';\n      })(),\n      personal_data: (function () {\n        var el = formEl.querySelector('input[name=\"personal_data\"]');\n        return !!(el && el.checked);\n      })()\n    };\n\n    return result;\n  }\n\n  \/** Minimal required check mirroring \"required\" attributes. *\/\n  function hasRequiredValues(values) {\n    return Boolean(\n      values.name &&\n      values.amount &&\n      values.phone &&\n      values.email &&\n      values.code &&\n      values.personal_data\n    );\n  }\n\n  \/** Push analytics (DL) with event naming parity to legacy logic. *\/\n  function pushDataLayer(amount, formEl) {\n    try {\n      window.dataLayer = window.dataLayer || [];\n      var inPopup = !!closest(formEl, '.popup__body');\n      window.dataLayer.push({\n        event: inPopup ? 'buy_in_installments' : 'submit_application',\n        installment_price: amount\n      });\n    } catch (e) {\n      \/\/ Silently ignore analytics errors\n    }\n  }\n\n  \/** Try to show success popup via MagnificPopup if available; otherwise alert. *\/\n  function showSuccessUI(formEl, fallbackMessage) {\n    var hasJQ = typeof window.jQuery === 'function';\n    var successPopupEl = document.getElementById('success_popup');\n\n    \/\/ Prefer popup if available (to keep visuals consistent)\n    if (hasJQ && window.jQuery.magnificPopup && successPopupEl) {\n      try {\n        window.jQuery.magnificPopup.open({\n          items: { src: '#success_popup' },\n          type: 'inline'\n        });\n        return;\n      } catch (e) {\n        \/\/ Fallback to alert below\n      }\n    }\n\n    \/\/ Fallback without changing form visuals\n    window.alert(fallbackMessage);\n  }\n\n  \/** Bind submit handlers to all \".typical-form\" instances (idempotent). *\/\n  function bindForms() {\n    var forms = document.querySelectorAll('form.typical-form');\n    if (!forms || !forms.length) return;\n\n    Array.prototype.forEach.call(forms, function (formEl) {\n      if (formEl.__weagroBound === true) return; \/\/ prevent duplicate binding\n      formEl.__weagroBound = true;\n\n      var messages = getLocaleMessages(formEl);\n\n      formEl.addEventListener('submit', function (evt) {\n        evt.preventDefault();\n        evt.stopPropagation();\n\n        \/\/ Trigger native HTML5 validation UI (does not change styles)\n        if (typeof formEl.reportValidity === 'function' && !formEl.reportValidity()) {\n          return;\n        }\n\n        var values = readFormValues(formEl);\n\n        \/\/ Extra safety: ensure required values are present\n        if (!hasRequiredValues(values)) {\n          window.alert(messages.required);\n          return;\n        }\n\n        var payload = {\n          code: values.code,\n          amount: values.amount,\n          name: values.name,\n          phone: values.phone,\n          email: values.email,\n          comment: values.comment,\n          lang: getCurrentLang()\n        };\n\n        setPendingState(formEl, true);\n\n        fetch(APPLICATION_ENDPOINT, {\n          method: 'POST',\n          headers: { 'Content-Type': 'application\/json' },\n          body: JSON.stringify(payload),\n          credentials: 'omit',\n          redirect: 'follow'\n        })\n          .then(function (res) {\n            \/\/ Try to parse JSON; if it fails, synthesize an error response\n            return res.json().catch(function () {\n              return { status: 'error', message: 'Invalid server response' };\n            });\n          })\n          .then(function (data) {\n            if (data && data.status === 'success') {\n              \/\/ Analytics parity + reset form\n              pushDataLayer(values.amount, formEl);\n              try { formEl.reset(); } catch (e) {}\n\n              \/\/ Show success UI (popup if available, else alert)\n              showSuccessUI(formEl, messages.sendSuccess || messages.successUiText);\n            } else {\n              var serverMessage = (data && (data.message || data.error)) || messages.sendFailGeneric;\n              window.alert(serverMessage);\n            }\n          })\n          .catch(function (err) {\n            var msg = (err && err.message) ? (' ' + err.message) : '';\n            window.alert(messages.sendFailGeneric + msg);\n          })\n          .finally(function () {\n            setPendingState(formEl, false);\n          });\n      }, { passive: false });\n    });\n  }\n\n  \/\/ Initialize on DOM ready\n  if (document.readyState === 'loading') {\n    document.addEventListener('DOMContentLoaded', bindForms, { passive: true });\n  } else {\n    bindForms();\n  }\n})();\n<\/script>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n<h3 class=\"wp-block-heading\">The Benefits of UGC for Businesses<\/h3>\n\n<p class=\"wp-block-paragraph\">The main benefits for brands that skillfully incorporate UGC into their marketing strategy are:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Increased trust \u2014 people are more likely to heed recommendations from other users than direct advertising from a brand;<\/li>\n\n\n\n<li>Increased engagement \u2014 UGC encourages the audience to interact with the brand and create their own content;<\/li>\n\n\n\n<li>resource savings \u2014 users create posts for free or for a nominal fee;<\/li>\n\n\n\n<li>Authenticity \u2014 UGC reflects the genuine experience of using the product;<\/li>\n\n\n\n<li>Increased organic reach\u2014user-generated content is often shared through their social media accounts;<\/li>\n\n\n\n<li>SEO benefits \u2014 more posts with relevant keywords improve search engine rankings;<\/li>\n\n\n\n<li>Diversity \u2014 users create various types of content, which enriches the marketing strategy.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">According to Deloitte\u2019s \u201cDigital Media Trends\u201d <a href=\"https:\/\/deloitte.wsj.com\/cmo\/why-consumers-engage-with-user-generated-content-01659714952\">study<\/a>, published in the Wall Street Journal, half of American respondents admit that they spend more time watching UGC than they originally planned (among Gen Zers, this figure reaches 70%). About 4 in 10 Americans prefer watching user-generated video content to TV shows and movies on streaming services, and among Zoomers and Millennials, this figure rises to 60%. It is also important to note that 70% of respondents follow influencers, and one-third admit that these online personalities influence their purchasing decisions (for younger generations, this influence exceeds 50%).  <\/p>\n\n<p class=\"wp-block-paragraph\"><em>See also: <\/em><a href=\"https:\/\/edilo.com.ua\/en\/blog\/sales-scripts-benefits-for-businesses\/\"><em>Sales Scripts: Benefits for Businesses<\/em><\/a><\/p>\n\n<h2 class=\"wp-block-heading\">Does Your Brand Need User-Generated Content?<\/h2>\n\n<p class=\"wp-block-paragraph\">Understanding what UGC content is and actively using it is particularly effective for brands operating in the B2C segment, such as in the following areas:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>fashion;<\/li>\n\n\n\n<li>beauty;<\/li>\n\n\n\n<li>food;<\/li>\n\n\n\n<li>travel;<\/li>\n\n\n\n<li>technologies.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">These industries are visually appealing and naturally encourage consumers to share their experiences. Companies that sell products or services that evoke an emotional response or have aesthetic value benefit the most from UGC. <\/p>\n\n<p class=\"wp-block-paragraph\">A business that is just starting out or looking to expand its social media presence can use UGC as a way to build an authentic image and connect with its audience. Young brands often face the challenge of a limited marketing budget\u2014UGC helps them create valuable posts at minimal cost. <\/p>\n\n<p class=\"wp-block-paragraph\"><em>See also: <\/em><a href=\"https:\/\/edilo.com.ua\/en\/blog\/modeling-and-optimizing-business-processes-at-a-company\/\"><em>Modeling and Optimizing Business Processes at a Company<\/em><\/a><\/p>\n\n<p class=\"wp-block-paragraph\">Solutions with complex features also benefit from user-generated content. Real-world use cases, tutorial videos, and user tips can help new customers better understand the product and its benefits. For example, tech companies often encourage users to share life hacks and demonstrations of their products\u2019 or services\u2019 capabilities.  <\/p>\n\n<p class=\"wp-block-paragraph\">Local businesses can use UGC to increase their visibility in a specific region. Reviews and photos from local customers create a sense of community and trust among potential customers who live nearby. <\/p>\n\n<p class=\"wp-block-paragraph\">However, there are situations where UGC may be less effective. For example, for B2B companies that provide highly specialized services, or for brands with a premium positioning, where control over communication and visual style is critical. <\/p>\n\t<section class=\"cta-banner\">\n\t\t<div class=\"container\">\n\t\t\t<div class=\"wrapper\">\n\t\t\t\t<div class=\"cta-banner__content\">\n\t\t\t\t\t<h2 class=\"h3\">\u041e\u043f\u043b\u0430\u0442\u0430 \u0447\u0430\u0441\u0442\u0438\u043d\u0430\u043c\u0438 \u0434\u043b\u044f \u0412\u0430\u0448\u043e\u0433\u043e \u0431\u0456\u0437\u043d\u0435\u0441\u0443<\/h2>\n\t\t\t\t\t<button data-modal=\"modal_supplier\" class=\"button button--turquoise modal-button\">\u041f\u0456\u0434\u043a\u043b\u044e\u0447\u0438\u0442\u0438 \u0441\u0435\u0440\u0432\u0456\u0441<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t<div class=\"modal modal--supplier\" id=\"modal_supplier\" aria-hidden=\"true\">\n\t\t\t<div class=\"modal__overlay\" tabindex=\"-1\" data-micromodal-close>\n\t\t\t\t<div class=\"modal__container container\" aria-modal=\"true\">\n\t\t\t\t\t<div class=\"modal__wrapper\">\n\t\t\t\t\t\t<div class=\"modal__head\">\n\t\t\t\t\t\t\t<div class=\"modal__text\">\n\t\t\t\t\t\t\t\t<div class=\"h2 modal__title\"><mark>\u0425\u043e\u0447\u0435\u0442\u0435 \u043f\u043e\u0447\u0430\u0442\u0438 \u043f\u0440\u043e\u0434\u0430\u0432\u0430\u0442\u0438<\/mark> <br> \u0437 \u043e\u043f\u043b\u0430\u0442\u043e\u044e \u0447\u0430\u0441\u0442\u0438\u043d\u0430\u043c\u0438?<\/div>\n\t\t\t\t\t\t\t\t<p>\u0417\u0430\u043f\u043e\u0432\u043d\u0456\u0442\u044c \u0444\u043e\u0440\u043c\u0443 <br> \u0442\u0430 \u043c\u0438 \u0437\u0432\u2019\u044f\u0436\u0435\u043c\u043e\u0441\u044c \u0437 \u0432\u0430\u043c\u0438<\/p>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<button class=\"modal__close\" aria-label=\"Close\" data-micromodal-close\n\t\t\t\t\t\t\t\ttitle=\"Hide\"><\/button>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<div class=\"modal__body\">\n\t\t\t\t\t\t\t<div class=\"callback__form custom-validation-messages\" data-error-text=\"\u0426\u0435 \u043e\u0431\u043e\u0432\u2019\u044f\u0437\u043a\u043e\u0432\u0435 \u043f\u043e\u043b\u0435\" data-success-text=\"\u041f\u043e\u043b\u0435 \u0437\u0430\u043f\u043e\u0432\u043d\u0435\u043d\u043e \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e\">\n\t\t\t\t\t\t\t\t<script>\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn(\"The use of gform.initializeOnLoaded() is deprecated in the form editor context and will be removed in Gravity Forms 3.1.\"),o(),0))},initializeOnLoaded:function(o){gform.callIfLoaded(o)||(document.addEventListener(\"gform_main_scripts_loaded\",()=>{gform.scriptsLoaded=!0,gform.callIfLoaded(o)}),document.addEventListener(\"gform\/theme\/scripts_loaded\",()=>{gform.themeScriptsLoaded=!0,gform.callIfLoaded(o)}),window.addEventListener(\"DOMContentLoaded\",()=>{gform.domLoaded=!0,gform.callIfLoaded(o)}))},hooks:{action:{},filter:{}},addAction:function(o,r,e,t){gform.addHook(\"action\",o,r,e,t)},addFilter:function(o,r,e,t){gform.addHook(\"filter\",o,r,e,t)},doAction:function(o){gform.doHook(\"action\",o,arguments)},applyFilters:function(o){return gform.doHook(\"filter\",o,arguments)},removeAction:function(o,r){gform.removeHook(\"action\",o,r)},removeFilter:function(o,r,e){gform.removeHook(\"filter\",o,r,e)},addHook:function(o,r,e,t,n){null==gform.hooks[o][r]&&(gform.hooks[o][r]=[]);var d=gform.hooks[o][r];null==n&&(n=r+\"_\"+d.length),gform.hooks[o][r].push({tag:n,callable:e,priority:t=null==t?10:t})},doHook:function(r,o,e){var t;if(e=Array.prototype.slice.call(e,1),null!=gform.hooks[r][o]&&((o=gform.hooks[r][o]).sort(function(o,r){return o.priority-r.priority}),o.forEach(function(o){\"function\"!=typeof(t=o.callable)&&(t=window[t]),\"action\"==r?t.apply(null,e):e[0]=t.apply(null,e)})),\"filter\"==r)return e[0]},removeHook:function(o,r,t,n){var e;null!=gform.hooks[o][r]&&(e=(e=gform.hooks[o][r]).filter(function(o,r,e){return!!(null!=n&&n!=o.tag||null!=t&&t!=o.priority)}),gform.hooks[o][r]=e)}});\n<\/script>\n\n                <div class='gf_browser_gecko gform_wrapper gform-theme gform-theme--foundation gform-theme--framework gform-theme--orbital' data-form-theme='orbital' data-form-index='0' id='gform_wrapper_9' ><style>#gform_wrapper_9[data-form-index=\"0\"].gform-theme,[data-parent-form=\"9_0\"]{--gf-color-primary: #204ce5;--gf-color-primary-rgb: 32, 76, 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#204ce5;--gf-color-in-ctrl-primary-rgb: 32, 76, 229;--gf-color-in-ctrl-primary-contrast: #fff;--gf-color-in-ctrl-primary-contrast-rgb: 255, 255, 255;--gf-color-in-ctrl-primary-darker: #001AB3;--gf-color-in-ctrl-primary-lighter: #527EFF;--gf-color-in-ctrl-light: rgba(17, 35, 55, 0.1);--gf-color-in-ctrl-light-rgb: 17, 35, 55;--gf-color-in-ctrl-light-darker: rgba(104, 110, 119, 0.35);--gf-color-in-ctrl-light-lighter: #F5F5F5;--gf-color-in-ctrl-dark: #585e6a;--gf-color-in-ctrl-dark-rgb: 88, 94, 106;--gf-color-in-ctrl-dark-darker: #112337;--gf-color-in-ctrl-dark-lighter: rgba(17, 35, 55, 0.65);--gf-radius: 3px;--gf-font-size-secondary: 14px;--gf-font-size-tertiary: 13px;--gf-icon-ctrl-number: url(\"data:image\/svg+xml,%3Csvg width='8' height='14' viewBox='0 0 8 14' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'%3E%3Cpath fill-rule='evenodd' clip-rule='evenodd' d='M4 0C4.26522 5.96046e-08 4.51957 0.105357 4.70711 0.292893L7.70711 3.29289C8.09763 3.68342 8.09763 4.31658 7.70711 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9.70711 1.70711L5.70711 5.70711C5.31658 6.09763 4.68342 6.09763 4.29289 5.70711L0.292893 1.70711C-0.0976311 1.31658 -0.0976311 0.683418 0.292893 0.292893Z' fill='rgba(17, 35, 55, 0.65)'\/%3E%3C\/svg%3E\");--gf-icon-ctrl-search: url(\"data:image\/svg+xml,%3Csvg width='640' height='640' xmlns='http:\/\/www.w3.org\/2000\/svg'%3E%3Cpath d='M256 128c-70.692 0-128 57.308-128 128 0 70.691 57.308 128 128 128 70.691 0 128-57.309 128-128 0-70.692-57.309-128-128-128zM64 256c0-106.039 85.961-192 192-192s192 85.961 192 192c0 41.466-13.146 79.863-35.498 111.248l154.125 154.125c12.496 12.496 12.496 32.758 0 45.254s-32.758 12.496-45.254 0L367.248 412.502C335.862 434.854 297.467 448 256 448c-106.039 0-192-85.962-192-192z' fill='rgba(17, 35, 55, 0.65)'\/%3E%3C\/svg%3E\");--gf-label-space-y-secondary: var(--gf-label-space-y-md-secondary);--gf-ctrl-border-color: #686e77;--gf-ctrl-size: var(--gf-ctrl-size-md);--gf-ctrl-label-color-primary: #112337;--gf-ctrl-label-color-secondary: #112337;--gf-ctrl-choice-size: var(--gf-ctrl-choice-size-md);--gf-ctrl-checkbox-check-size: var(--gf-ctrl-checkbox-check-size-md);--gf-ctrl-radio-check-size: var(--gf-ctrl-radio-check-size-md);--gf-ctrl-btn-font-size: var(--gf-ctrl-btn-font-size-md);--gf-ctrl-btn-padding-x: var(--gf-ctrl-btn-padding-x-md);--gf-ctrl-btn-size: var(--gf-ctrl-btn-size-md);--gf-ctrl-btn-border-color-secondary: #686e77;--gf-ctrl-file-btn-bg-color-hover: #EBEBEB;--gf-field-img-choice-size: var(--gf-field-img-choice-size-md);--gf-field-img-choice-card-space: var(--gf-field-img-choice-card-space-md);--gf-field-img-choice-check-ind-size: var(--gf-field-img-choice-check-ind-size-md);--gf-field-img-choice-check-ind-icon-size: var(--gf-field-img-choice-check-ind-icon-size-md);--gf-field-pg-steps-number-color: rgba(17, 35, 55, 0.8);}<\/style>\n                        <div class='gform_heading'>\n                            <p class='gform_description'><\/p>\n                        <\/div><form method='post' enctype='multipart\/form-data' target='gform_ajax_frame_9' id='gform_9'  action='\/en\/wp-json\/wp\/v2\/posts\/3658' data-formid='9' novalidate>\n                        <div class='gform-body gform_body'><div id='gform_fields_9' class='gform_fields top_label form_sublabel_below description_below validation_below'><div id=\"field_9_6\" class=\"gfield gfield--type-honeypot gform_validation_container field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_9_6'>X\/Twitter<\/label><div class='ginput_container'><input name='input_6' id='input_9_6' type='text' value='' autocomplete='new-password'\/><\/div><div class='gfield_description' id='gfield_description_9_6'>This field is for validation purposes and should be left unchanged.<\/div><\/div><fieldset id=\"field_9_1\" class=\"gfield gfield--type-name gfield--input-type-name field_sublabel_hidden_label gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' >\u042f\u043a \u0434\u043e \u0412\u0430\u0441 \u0437\u0432\u0435\u0440\u0442\u0430\u0442\u0438\u0441\u044c?<\/legend><div class='ginput_complex ginput_container ginput_container--name no_prefix has_first_name no_middle_name no_last_name no_suffix gf_name_has_1 ginput_container_name gform-grid-row' id='input_9_1'>\n                            \n                            <span id='input_9_1_3_container' class='name_first gform-grid-col gform-grid-col--size-auto' >\n                                                    <input type='text' name='input_1.3' id='input_9_1_3' value=''   aria-required='false'   placeholder='\u042f\u043a \u0434\u043e \u0412\u0430\u0441 \u0437\u0432\u0435\u0440\u0442\u0430\u0442\u0438\u0441\u044c?'  \/>\n                                                    <label for='input_9_1_3' class='gform-field-label gform-field-label--type-sub hidden_sub_label screen-reader-text'>\u042f\u043a \u0434\u043e \u0412\u0430\u0441 \u0437\u0432\u0435\u0440\u0442\u0430\u0442\u0438\u0441\u044c?<\/label>\n                                                <\/span>\n                            \n                            \n                            \n                        <\/div><\/fieldset><div id=\"field_9_3\" class=\"gfield gfield--type-phone gfield--input-type-phone gfield--width-full phone-mask gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_9_3'>\u0422\u0435\u043b\u0435\u0444\u043e\u043d<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_phone'><input name='input_3' id='input_9_3' type='tel' value='' class='large'  placeholder='\u0422\u0435\u043b\u0435\u0444\u043e\u043d' aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_9_4\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-full field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_9_4'>\u041a\u043e\u0434 \u0404\u0414\u041f\u0420\u041e\u0423 \u0430\u0431\u043e \u0406\u041f\u041d<\/label><div class='ginput_container ginput_container_text'><input name='input_4' id='input_9_4' type='text' value='' class='large'    placeholder='\u041a\u043e\u0434 \u0404\u0414\u041f\u0420\u041e\u0423 \u0430\u0431\u043e \u0406\u041f\u041d'  aria-invalid=\"false\"   \/><\/div><\/div><fieldset id=\"field_9_5\" class=\"gfield gfield--type-checkbox gfield--type-choice gfield--input-type-checkbox gfield--width-full gfield_contains_required 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value='form_id=9&amp;title=&amp;description=1&amp;tabindex=0&amp;theme=orbital&amp;styles=[]&amp;hash=c9183d294562468088483e19b9270e28' \/>\n            <input type='hidden' class='gform_hidden' name='gform_submission_method' data-js='gform_submission_method_9' value='iframe' \/>\n            <input type='hidden' class='gform_hidden' name='gform_theme' data-js='gform_theme_9' id='gform_theme_9' value='orbital' \/>\n            <input type='hidden' class='gform_hidden' name='gform_style_settings' data-js='gform_style_settings_9' id='gform_style_settings_9' value='[]' \/>\n            <input type='hidden' class='gform_hidden' name='is_submit_9' value='1' \/>\n            <input type='hidden' class='gform_hidden' name='gform_submit' value='9' \/>\n            \n            <input type='hidden' class='gform_hidden' name='gform_currency' data-currency='USD' value='lrMn74lKKSMVZkbG1e6uQE3hMGswH2slgysNND5bzO+bXVzt9yR0itejJZJlbGnJXwGAGQtU5OlRZTIg7Lr25Q69oXzxMrzM4TwPfUJ\/QMJXK\/A=' \/>\n            <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' \/>\n            <input type='hidden' class='gform_hidden' name='state_9' value='WyJ7XCI1LjFcIjpcIjNhNWFkYmI0MmEyNTgxNjA0ZDNjZWFmOThlNThjNmUyXCJ9IiwiNjEzMjViM2VkN2FiZTY1M2U0YzAzNzI3ZjM1MTkxYjYiXQ==' \/>\n            <input type='hidden' autocomplete='off' class='gform_hidden' name='gform_target_page_number_9' id='gform_target_page_number_9' value='0' \/>\n            <input type='hidden' autocomplete='off' class='gform_hidden' name='gform_source_page_number_9' id='gform_source_page_number_9' value='1' \/>\n            <input type='hidden' name='gform_field_values' value='' \/>\n            \n        <\/div>\n                        <\/form>\n                        <\/div>\n\t\t                <iframe style='display:none;width:0px;height:0px;' src='about:blank' name='gform_ajax_frame_9' id='gform_ajax_frame_9' title='This iframe contains the logic required to handle Ajax powered Gravity Forms.'><\/iframe>\n\t\t                <script>\ngform.initializeOnLoaded( function() {gformInitSpinner( 9, 'https:\/\/edilo.com.ua\/wp-content\/plugins\/gravityforms\/images\/spinner.svg', false );jQuery('#gform_ajax_frame_9').on('load',function(){var contents = jQuery(this).contents().find('*').html();var is_postback = contents.indexOf('GF_AJAX_POSTBACK') >= 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_9');var is_confirmation = jQuery(this).contents().find('#gform_confirmation_wrapper_9').length > 0;var is_redirect = contents.indexOf('gformRedirect(){') >= 0;var is_form = form_content.length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html').css('margin-top'), 10) + parseInt(jQuery('body').css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_9').html(form_content.html());if(form_content.hasClass('gform_validation_error')){jQuery('#gform_wrapper_9').addClass('gform_validation_error');} else {jQuery('#gform_wrapper_9').removeClass('gform_validation_error');}setTimeout( function() { \/* delay the scroll by 50 milliseconds to fix a bug in chrome *\/  }, 50 );if(window['gformInitDatepicker']) {gformInitDatepicker();}if(window['gformInitPriceFields']) {gformInitPriceFields();}var current_page = jQuery('#gform_source_page_number_9').val();gformInitSpinner( 9, 'https:\/\/edilo.com.ua\/wp-content\/plugins\/gravityforms\/images\/spinner.svg', false );jQuery(document).trigger('gform_page_loaded', [9, current_page]);window['gf_submitting_9'] = false;}else if(!is_redirect){var confirmation_content = jQuery(this).contents().find('.GF_AJAX_POSTBACK').html();if(!confirmation_content){confirmation_content = contents;}jQuery('#gform_wrapper_9').replaceWith(confirmation_content);jQuery(document).trigger('gform_confirmation_loaded', [9]);window['gf_submitting_9'] = false;wp.a11y.speak(jQuery('#gform_confirmation_message_9').text());}else{jQuery('#gform_9').append(contents);if(window['gformRedirect']) {gformRedirect();}}jQuery(document).trigger(\"gform_pre_post_render\", [{ formId: \"9\", currentPage: \"current_page\", abort: function() { this.preventDefault(); } }]);        if (event && event.defaultPrevented) {                return;        }        const gformWrapperDiv = document.getElementById( \"gform_wrapper_9\" );        if ( gformWrapperDiv ) {            const visibilitySpan = document.createElement( \"span\" );            visibilitySpan.id = \"gform_visibility_test_9\";            gformWrapperDiv.insertAdjacentElement( \"afterend\", visibilitySpan );        }        const visibilityTestDiv = document.getElementById( \"gform_visibility_test_9\" );        let postRenderFired = false;        function triggerPostRender() {            if ( postRenderFired ) {                return;            }            postRenderFired = true;            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            mutations.forEach( ( mutation ) => {                    if ( mutation.type === 'attributes' && visibilityTestDiv.offsetParent !== null ) {                        debouncedTriggerPostRender();                        observer.disconnect();                    }                });            });            observer.observe( document.body, {                attributes: true,                childList: false,                subtree: true,                attributeFilter: [ 'style', 'class' ],            });        } else {            triggerPostRender();        }    } );} );\n<\/script>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n<h2 class=\"wp-block-heading\">Examples of UGC Content Usage<\/h2>\n\n<p class=\"wp-block-paragraph\">Many well-known brands have successfully incorporated user-generated content.<\/p>\n\n<h3 class=\"wp-block-heading\">Fashion Nova: An Instagram-focused brand<\/h3>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/d3.harvard.edu\/platform-digit\/submission\/fashion-nova-the-rise-of-an-instagram-based-crowdsourcing-and-marketing-model\/\">Fashion Nova<\/a> is a prime example of UGC content, which allows businesses to be built from the ground up using Instagram as their primary marketing platform. The company encourages customers to post photos of themselves wearing the brand\u2019s clothing with the hashtag #NovaBabe. <\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/edilo.com.ua\/wp-content\/uploads\/2025\/10\/cj7d1q30lu8ceae-1024x576.jpg\" alt=\"\" class=\"wp-image-2108\" srcset=\"https:\/\/edilo.com.ua\/wp-content\/uploads\/2025\/10\/cj7d1q30lu8ceae-1024x576.jpg 1024w, https:\/\/edilo.com.ua\/wp-content\/uploads\/2025\/10\/cj7d1q30lu8ceae-300x169.jpg 300w, https:\/\/edilo.com.ua\/wp-content\/uploads\/2025\/10\/cj7d1q30lu8ceae-768x432.jpg 768w, https:\/\/edilo.com.ua\/wp-content\/uploads\/2025\/10\/cj7d1q30lu8ceae-1536x864.jpg 1536w, https:\/\/edilo.com.ua\/wp-content\/uploads\/2025\/10\/cj7d1q30lu8ceae.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Fashion Nova\u2019s success is based on tracking the engagement rate of Instagram users, which allows the company to identify current trends and the audience\u2019s preferences. The company quickly creates affordable versions of popular looks it sees on influencers. Fashion Nova then enlists those same influencers to promote its products, creating a closed-loop cycle of influence.  <\/p>\n\n<p class=\"wp-block-paragraph\">A particularly interesting aspect of the strategy is the creation of the \u201cNovababes\u201d community\u2014micro-influencers who regularly post photos of themselves wearing the brand\u2019s clothing. The best photos are posted on Fashion Nova\u2019s official page, which has 14 million followers, giving users the opportunity to quickly gain popularity. <\/p>\n\n<p class=\"wp-block-paragraph\">The results are impressive\u2014according to CEO Richard Sagian, the company grew by 600% in 2017 alone, and in 2018, Fashion Nova became the most-searched fashion brand on Google, surpassing major luxury brands.<\/p>\n\n<h3 class=\"wp-block-heading\">GoPro: Million Dollar Challenge<\/h3>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/investor.gopro.com\/press-releases\/press-release-details\/2023\/GoPros-5th-Million-Dollar-Challenge-Breaks-Records-Awards-1-Million-to-HERO11-Black--Mini-Camera-Customers-Globally\/default.aspx\">GoPro<\/a> has launched an innovative campaign called the \u201cMillion Dollar Challenge,\u201d which is entirely based on user-generated content. The company is inviting owners of its cameras to shoot exciting videos and submit them to enter the contest. <\/p>\n\n<p class=\"wp-block-paragraph\">Winners receive a share of the $1 million prize pool. In 2023, the campaign broke a record: 42,446 video clips were submitted, a 66% increase compared to the previous year. The final product is a three-minute video created entirely from user-generated content that showcases GoPro\u2019s capabilities.  <\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/edilo.com.ua\/wp-content\/uploads\/2025\/10\/million_dollar_challenge.jpg\" alt=\"\" class=\"wp-image-2110\" srcset=\"https:\/\/edilo.com.ua\/wp-content\/uploads\/2025\/10\/million_dollar_challenge.jpg 800w, https:\/\/edilo.com.ua\/wp-content\/uploads\/2025\/10\/million_dollar_challenge-300x169.jpg 300w, https:\/\/edilo.com.ua\/wp-content\/uploads\/2025\/10\/million_dollar_challenge-768x432.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">GoPro has awarded $5 million to Million Dollar Challenge winners over the past five years. This year, 55 creators from 21 countries were selected to receive $18,181.81 for their submissions. <\/figcaption><\/figure>\n\n<p class=\"wp-block-paragraph\">Interestingly, to participate in the contest, users had to use the latest camera models for UGC content\u2014the HERO11 Black and HERO11 Black Mini\u2014which helped boost sales of the new products. The videos were submitted by a total of 55 creators from 21 countries, each of whom received $18,181.81 for their contribution. <\/p>\n\n<p class=\"wp-block-paragraph\">Over the course of five years, GoPro paid out $5 million to participants in the Million Dollar Challenge, building a strong base of loyal customers and a vast library of high-quality content for marketing purposes.<\/p>\n\n<h3 class=\"wp-block-heading\">Coca-Cola: Share a Coke<\/h3>\n\n<p class=\"wp-block-paragraph\">The <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2024-11-27\/starbucks-sbux-holiday-red-cup-day-gives-coffee-chain-much-needed-jolt\">Share a Coke<\/a> campaign is one of the most striking examples of the successful use of UGC. Coca-Cola replaced the logo on its bottles with popular names, encouraging consumers to find their own names or those of their friends and share photos on social media. <\/p>\n\n<p class=\"wp-block-paragraph\">The strategy was aimed at teenagers and young adults who had previously viewed Coca-Cola as \u201ctheir parents\u2019 drink.\u201d The campaign involved the creation of a special hashtag, #ShareaCoke, which became the focal point of all social media activity. <\/p>\n\n<p class=\"wp-block-paragraph\">Interesting aspects of the campaign:<\/p>\n\n<ol class=\"wp-block-list\">\n<li>Personalized packaging featuring the 250 most popular names.<\/li>\n\n\n\n<li>Interactive billboards where you could enter your name and see it on a virtual bottle.<\/li>\n\n\n\n<li>Collaborating with influencers who are popular among teenagers.<\/li>\n\n\n\n<li>The ability to create virtual bottles on the ShareaCoke.com website.<\/li>\n<\/ol>\n\n<p class=\"wp-block-paragraph\">The results of the UGC model are:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>an 11% increase in sales;<\/li>\n\n\n\n<li>an 11% increase in revenue;<\/li>\n\n\n\n<li>a 1.6% increase in market share.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Most importantly, the campaign attracted 1.25 million new teenagers who had not previously drunk Coca-Cola. The hashtag #ShareaCoke was used 89,000 times on Twitter and 496,000 times on Instagram. <\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/edilo.com.ua\/wp-content\/uploads\/2025\/10\/true-story-mcgillicuddys-share-1024x768-1.jpg\" alt=\"\" class=\"wp-image-2112\" srcset=\"https:\/\/edilo.com.ua\/wp-content\/uploads\/2025\/10\/true-story-mcgillicuddys-share-1024x768-1.jpg 1024w, https:\/\/edilo.com.ua\/wp-content\/uploads\/2025\/10\/true-story-mcgillicuddys-share-1024x768-1-300x225.jpg 300w, https:\/\/edilo.com.ua\/wp-content\/uploads\/2025\/10\/true-story-mcgillicuddys-share-1024x768-1-768x576.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">User-generated content often exceeded the company\u2019s expectations. For example, a video by the McGillicuddy family, who announced their pregnancy using Coca-Cola cans labeled \u201cMom\u201d and \u201cDad,\u201d garnered 4 million views on YouTube and 50 million mentions in the media. <\/p>\n\n<h2 class=\"wp-block-heading\">How to Engage Your Audience in Creating UGC Content<\/h2>\n\n<p class=\"wp-block-paragraph\">Successfully engaging your audience in creating UGC content requires a systematic approach and an understanding of user motivation. Here\u2019s a step-by-step strategy to effectively encourage users to create posts: <\/p>\n\n<ol class=\"wp-block-list\">\n<li>Set clear goals. Before launching a UGC campaign, you need to understand what the brand is trying to achieve\u2014increasing brand awareness, attracting a new audience, boosting sales, or improving brand perception. <\/li>\n\n\n\n<li>Create a unique hashtag. This will help you track all posts related to the campaign. The hashtag should be easy to remember and capture the essence of your UGC initiative.  <\/li>\n\n\n\n<li>Launch a contest or challenge. Attractive prizes motivate users to create content. Challenges with interesting tasks can go viral and significantly expand your reach.  <\/li>\n\n\n\n<li>Integrate UGC into your product. A company can develop a product or service that naturally encourages content creation, just as Coca-Cola did with its personalized bottles or Starbucks with its festive red cups. <\/li>\n\n\n\n<li>Use the right platforms. The choice of social media platforms depends on the brand\u2019s target audience. Instagram and TikTok are ideal for visual content, Twitter is ideal for short comments, and YouTube is ideal for video reviews.  <\/li>\n\n\n\n<li>Encourage reviews. After a purchase, send customers emails asking them to share their experiences and photos of the product. Offer discounts or rewards for posting reviews with photos.  <\/li>\n\n\n\n<li>Build a community. Creating an active community around your brand encourages a steady stream of UGC, just as Fashion Nova did with its \u201cNovababes.\u201d <\/li>\n\n\n\n<li>Engage with user-generated content. Comment on, like, and repost UGC to show your appreciation and encourage others to join in. <\/li>\n\n\n\n<li>Follow the legal guidelines. Always obtain permission before using user-generated content in marketing materials. Establish clear terms and conditions for participating in campaigns.  <\/li>\n<\/ol>\n\n<p class=\"wp-block-paragraph\">The key to success lies in understanding your audience\u2019s motivations. People share content for various reasons: to express themselves, gain recognition, win a prize, support their favorite brand, or simply have fun. By understanding these motivations, you can develop a campaign that resonates with your target audience and encourages the creation of high-quality UGC.  <\/p>\n\n<h2 class=\"wp-block-heading\">How to Use UGC Content to Benefit Your Business<\/h2>\n\n<p class=\"wp-block-paragraph\">Collected user-generated content (UGC) is a valuable resource that must be used effectively. Effective use of UGC can significantly strengthen a brand\u2019s marketing strategy and deliver tangible results. <\/p>\n\n<p class=\"wp-block-paragraph\">Posting content on official social media pages increases audience engagement by showing that the brand values its customers. Creating a UGC gallery on the landing page allows you to showcase various ways to use the product and foster a sense of community around the company. <\/p>\n\n<p class=\"wp-block-paragraph\">A few more ideas:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>creating advertising campaigns based on real customers&#8217; stories;<\/li>\n\n\n\n<li>adding user reviews to email newsletters;<\/li>\n\n\n\n<li>the use of UGC in print materials and outdoor advertising;<\/li>\n\n\n\n<li>creating videos that compile the best user-generated content;<\/li>\n\n\n\n<li>Using UGC to educate new customers about the product&#8217;s features.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">It\u2019s important to choose the right content for promotion. Not all UGC is equally valuable\u2014you should select content that aligns with your brand\u2019s values, is of high quality, and showcases your product in the best light. Creating a system for moderating and categorizing user-generated content will help you manage it effectively.  <\/p>\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n<p class=\"wp-block-paragraph\">UGC content has become an indispensable tool in modern marketing, helping brands build relationships with their audience and increase trust in their products. Successful campaigns by Fashion Nova, GoPro, and Coca-Cola demonstrate that a well-organized UGC strategy can yield amazing results for both large corporations and small businesses. <\/p>\n\n<p class=\"wp-block-paragraph\">Engaging users in content creation requires a systematic approach: from clearly defining goals to implementing specific incentive mechanisms. At the same time, the use of collected UGC should be diverse and integrated into the overall marketing strategy. <em>Our eDilo installment payment service for businesses also embraces the UGC approach to building trust with customers. We understand how important it is for companies to maintain a positive image in the eyes of consumers. That is why    <\/em><a href=\"https:\/\/edilo.com.ua\/en\/\"><em>eDilo<\/em><\/a><em>  offers tools that help businesses not only manage their finances but also improve customer engagement by encouraging reviews and success stories. Thanks to the installment payment service, users get results they want to share\u2014and that\u2019s the foundation for high-quality UGC. <\/em><\/p>\n<section id=\"faqs-block_21d4b94b353c2005e357896c8aee59fb\" class=\"faqs\" data-aos=\"fade\">\n    <div class=\"container\">\n        <div class=\"wrapper\">\n            <div class=\"faqs__text\">\n                <h2>\u0410\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u0456 <br \/>\u0437\u0430\u043f\u0438\u0442\u0430\u043d\u043d\u044f<\/h2>\n            <\/div>\n            <div class=\"faqs__accordions\">\n                                                            <div class=\"fullarea-accordion  aos-longer-delay \" data-aos=\"custom-slide-up\">\n                            <div class=\"fullarea-accordion__content\">\n                                <h4 class=\"fullarea-accordion__title\">How does UGC affect brand trust and customer loyalty?<\/h4>\n                                <div class=\"fullarea-accordion__inner\">\n                                    <p><span style=\"font-weight: 400\">UGC content significantly boosts trust in a brand, as potential customers see real-life experiences with the product from other consumers just like themselves. Content created by real people is perceived as more honest and objective, and when a brand shares it, it demonstrates respect for the community and a willingness to listen to customers. <\/span><\/p>\n                                <\/div>\n                            <\/div>\n                            <button class=\"fullarea-accordion__button\"><\/button>\n                        <\/div>\n                                            <div class=\"fullarea-accordion  aos-longer-delay \" data-aos=\"custom-slide-up\">\n                            <div class=\"fullarea-accordion__content\">\n                                <h4 class=\"fullarea-accordion__title\">What tools and platforms can be used to collect UGC?<\/h4>\n                                <div class=\"fullarea-accordion__inner\">\n                                    <p><span style=\"font-weight: 400\">Social media platforms (Instagram, TikTok, Facebook, Twitter) are used to collect UGC, where brand mentions are tracked via hashtags. Specialized services (Yotpo, Bazaarvoice, TINT) and review platforms (Google Reviews, Trustpilot) help collect, manage, and showcase UGC across various platforms. <\/span><\/p>\n                                <\/div>\n                            <\/div>\n                            <button class=\"fullarea-accordion__button\"><\/button>\n                        <\/div>\n                                            <div class=\"fullarea-accordion  aos-longer-delay \" data-aos=\"custom-slide-up\">\n                            <div class=\"fullarea-accordion__content\">\n                                <h4 class=\"fullarea-accordion__title\">Can UGC content harm a brand&#8217;s reputation? If so, how can this be avoided? <\/h4>\n                                <div class=\"fullarea-accordion__inner\">\n                                    <p><span style=\"font-weight: 400\">UGC content can damage a brand\u2019s reputation if negative reviews or low-quality material end up on official channels. To avoid problems, it is necessary to implement a content moderation system and develop clear guidelines for users regarding acceptable content. <\/span><\/p>\n                                <\/div>\n                            <\/div>\n                            <button class=\"fullarea-accordion__button\"><\/button>\n                        <\/div>\n                                            <div class=\"fullarea-accordion  aos-longer-delay \" data-aos=\"custom-slide-up\">\n                            <div class=\"fullarea-accordion__content\">\n                                <h4 class=\"fullarea-accordion__title\">Should UGC content be moderated before it is published?<\/h4>\n                                <div class=\"fullarea-accordion__inner\">\n                                    <p><span style=\"font-weight: 400\">Moderating UGC content before publication is essential for protecting the brand\u2019s reputation and filtering out inappropriate material. The best approach is a combined strategy, where automated filters perform an initial check, and a human moderator makes the final decision on whether to publish. <\/span><\/p>\n                                <\/div>\n                            <\/div>\n                            <button class=\"fullarea-accordion__button\"><\/button>\n                        <\/div>\n                                                <\/div>\n        <\/div>\n    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>UGC content is a powerful marketing tool in the age of social media. Created directly by users and consumers, this format has proven to be an effective way to strengthen the connection between brands and their audience. Today\u2019s companies actively encourage customers to share their experiences, photos, and reviews of products or services. This strategy [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":2107,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[269],"tags":[],"class_list":["post-3658","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UGC Content: What It Is and How to Work With It - eDilo<\/title>\n<meta name=\"description\" content=\"UGC (User-Generated Content) is any content created by users themselves about a brand, rather than by the company itself. On the eDilo blog, we\u2019ll explore how to engage your audience in creating UGC and how to use it.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/edilo.com.ua\/en\/blog\/ugc-content-what-it-is-and-how-to-work-with-it\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UGC Content: What It Is and How to Work With It - eDilo\" \/>\n<meta property=\"og:description\" content=\"UGC (User-Generated Content) is any content created by users themselves about a brand, rather than by the company itself. 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