The B2B sales cycle can last several days, weeks, or months, depending on the product\u2019s price and the customer\u2019s procurement process. Between the initial contact and the seller receiving payment, there is a whole chain of approvals: the manager clarifies the need, prepares a proposal, the buyer coordinates the budget with their manager, lawyers review the contract, and the accounting department receives the invoice. The more parties and stages involved in a deal, the higher the risk of delays.<\/p>\n\n
For a company, a long sales cycle means slower cash flow and more difficult sales forecasting. To shorten it, you need to analyze the specific stages of the sales funnel: how long it takes a sales manager to respond to a new inquiry, how many days it takes to approve a commercial proposal, where delays occur in the document workflow, and how long it takes from invoicing to actual payment.<\/p>\n\t